Don't forget about back to school – create new revenue with back-to-school and high school sports engagement campaigns.MORE
Brainworks has announced a new expanded functionality to its paywall module. The Day Pass will allow media companies the flexibility of charging for their content on a daily basis while also providing non-subscribers the opportunity to consume editorial when convenient for the reader. The Post and Courier in Charleston, S.C., is the initial development partner for this new technology and has gone live with the Day Pass.MORE
If you want to get better at social media, data journalism, mobile video or other digital skills, please take this brief survey -- by June 27. You might even win $50.MORE
Third annual ballot generated over $200K with the addition of Best of Forsyth Red Carpet Event.MORE
What factors comprise your publication's image? I believe your image is comprised of many factors, including – but not limited to – print quality, web presence, employee attire, employee attitude, your office cleanliness, the area outside your building, the racks you use to sell your publication (both coin and inside racks), your delivery and your editorial objectivity, just to mention some that top my list.MORE
Drive big engagement and revenue this 4th of July with patriotic-themed photo contests, ballots, sweepstakes and quizzes.MORE
Presteligence has added two new features to the My News 360 apps. They include updates to the way the app's menu structure can be changed and the addition of weather.MORE
According to the latest study released by mobile device data expert DeviceAtlas, leading news websites fail to impress in terms of web performance on mobile. Results show that 50 of the world's most popular newspaper websites take an average of 10.5 seconds to load – over three times longer than most visitors will wait.MORE
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
As the news crew at KTVB in Boise, Idaho, has learned, launching their drone for news coverage can draw a crowd. Executive News Director Kate Morris says this has been a good opportunity to educate the public about the opportunities the new technology offers journalists and assure folks of the TV station’s commitment to ethical journalism and safety. But crowds have also posed challenges. Morris says her team has learned that it’s best to have additional staff on hand to answer people’s questions so the drone operators can stay focused on the job at hand.MORE
Leverage quizzes, ballots, sweepstakes and photo contests to make Father's Day the start of major summer revenue.MORE
Let's start with a given: Traditional advertising no longer keeps the lights on. The strategic imperative for newsmedia companies is one of revenue diversification. Of course, revenue diversification can – and does – assume many shapes and sizes.
But for the moment at hand, consumer monetization is in the crosshairs of many publishers as the primary source of untapped revenue. Specifically, it is in persuading consumers to pay for digital content that, heretofore, has been available at zero or nominal cost.
Challenging? Of course.
Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.More
According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.
The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.More