GateHouse Media is using analytics to understand its readers' needs and to publish news that consumers want to read.
David Arkin, senior vice president of content and product development for GateHouse Media, will share his company's digital transformation strategy at SNPA's News Industry Summit, Oct. 5-7 in Savannah, Ga.
"Being able to use data to direct coverage and decision making helps us connect with readers in a way we never could," Arkin says. "We can provide them more of what they want and less of what they don't. It allows us to customize the news for them."
GateHouse Media has rolled out new analytical tools to guide what reporters cover. The digital transformation project has helped reporters make better decisions on what will drive the most audience. Find out how GateHouse picked an analytics tool, rolled it out to company papers and is using this technology to change its coverage and newsroom culture.
Arkin oversees GateHouse Media's print and digital content strategies, as well as the company's digital development and online product strategy. In 2014, he launched the Center for News & Design in Austin, Texas, which provides editing and design services for more than 175 GateHouse newspapers. He has served as executive director of the News & Interactive Division for GateHouse where he launched the company's national news service, developed its digital content strategy and led its newsroom training programs. Prior to that, Arkin served as executive editor for newspapers in New York, Alabama, California and Texas.
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