Tom Claybaugh, publisher of the Asheville (N.C.) Citizen-Times, will share information at the Key Executives Mega-Conference about a simple and scalable turnkey activity tracking system that has had a significant impact on the paper's revenue. He'll share information based on an 18-month history of performance.
Learn about this E-Board tracking system, as well as other revenue ideas that you can implement at your newspaper, during a Friday, Feb. 24, General Session led by Claybaugh and Guy Tasaka, chief digital officer of Calkins Digital.
Tasaka will lay out the case for monetizing OTT, sharing the success stories of Calkins' local media properties. Calkins was an early adopter and has been working on a video and OTT strategy for more than three years. The company has launched several of the most innovative and successful local media properties in the country.More