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A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.
The last line of Editor Mark Lorando's first column on how The Times-Picayune works was this: "The floor is yours."
His readers took it.
GateHouse Media launched a month-long nationwide sweepstakes on Jan. 15 to promote its partnership with Houzz that will provide readers with a fully co-branded experience, including the ability to purchase products directly from the publisher's co-branded websites. Among the prize offerings are a $5,000 Houzz shopping spree, daily cash prizes and Houzz discount coupons. It's all part of GateHouse Media's strategy to create local home and real estate destination channels within newspapers' websites.
The Public Notice Resource Center has published an eight-page set of "Best Practices for Public Notices" that addresses the need for newspapers to use both their print and digital resources to inform the public and protect the public record.
Break down the costs, not just the ad count. See link in this article for a sample spreadsheet developed by the paper.
With Valentine's Day just around the corner, BH Media Group's newspapers are finding success with their Cutest Couples contest. This contest and others are helping the papers and local businesses collect hundreds of email addresses for future promotions.
A British company called Speechmatics is working to build more accurate technology to turn spoken words into text across a wide range of different languages. We explore how the system might help journalists in the future.
The beauty of the SMART-Flap is its unusual index tabs for a newsprint supplement. By processing two webs in different special widths and a staggered fold, the first four pages are narrower than the following pages. The two visible 3cm-wide tabs on the right-hand edge offer various categorization and additional ad options.
No, you're not dreaming. It's an ad for kitchens hidden inside a fake classifieds page – thanks to a nifty 3-D effect applied to the text.
A renewed emphasis on a print-and-deliver single-sheet insert program has earned The Telegraph in Macon, Ga., about $29,000 per month in the last year.
These T-shirts just might bring a new subscriber to The Tidewater News. In addition to the shirts that are sparking conversation in the community, you'll find links in this article to the paper's radio and TV commercials.
The Post and Courier launched a native ad program a year ago. In this 13-minute video, Publisher P.J. Browning and Brad Boggs, senior digital director, share useful tips on getting editorial buy-in, training sales staff, what categories are working, how native should be packaged and what results to expect.
The Charlotte Observer is publishing a daily newsletter aimed at Millennials that is pulling in an audience that advertisers crave. Millennials won't read their father's typical newspaper stories here. Instead, they're finding pieces full of voice and personality that speak to them.
With the help of NIIT Technologies, Morris Communications has reduced costs more than 15 percent across the board (infrastructure, operations and technology), is reporting higher customer retention and acquisition statistics (12 percent), and has added new business/revenue streams.
As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.
Is your team prepared for a fire? A flood? A tornado or other disaster? The Oklahoma Press Association has crafted a checklist to help you get ready. It's a four-page downloadable PDF with lots of ideas.
A little hummingbird wants gum and can blow big bubbles. Artie Knapp's short stories are free to SNPA member newspapers.
By establishing itself as a trusted source for political chatter, The Post and Courier hopes to unearth tips that lead to substantial stories.
In the summer of 2016, Austin360 (the entertainment brand of Statesman Media, Austin, Texas) launched a live video concert series – STUDIO SESSIONS. The goal was to combine the skills of the company's video staff (editorial and commercial working together), put its renovated in-house video studio to use, bring audiences together around music (Austin is the Live Music Capital of the World, after all) and sell sponsorships.
In return for offering something special to newspaper subscribers, the 150 businesses that are Press Pass sponsors with the Kentucky New Era receive advertising packages of varying levels. The packages range from a listing in promotional ads up to color ads in both the New Era and the newspaper serving Fort Campbell.
Healthy pizza. College depression. Beauty tips from Miss Florida. These are a few of the topics covered in Student Body Magazine, a new online publication by college-age adults for their peers. The new site, which launched last week, is a one-stop shop for information on how young adults can enhance their quality of life.