Online contests generate revenue and buzz 2/2/15

By Jane Nicholes
EXECUTIVE SUMMARY  

Contests conducted by BH Media Group papers have three goals: generating revenue, collecting email addresses for local newspaper databases and fostering reader engagement. With the help of a team at the corporate headquarters, the company's papers in 10 states are bringing in new and incremental revenue with contests.

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Great Green Giveaway offers readers a chance to win pot of gold 3/11/14

EXECUTIVE SUMMARY  

The Chattanooga Times Free Press is inviting readers to enter its Great Green Giveaway – in honor of St. Patrick's Day.

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Local hospital sponsors pink bags for breast cancer awareness

Local hospital draws awareness to breast cancer with pink newspaper bags. More

10 Commandments of local news coverage

Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage. More

What works for McDonald's, works for classifieds, too

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time. More
 
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