Keep online contests simple and fun 2/10/15

By Jane Nicholes
EXECUTIVE SUMMARY  

With Valentine's Day just around the corner, BH Media Group's newspapers are finding success with their Cutest Couples contest. This contest and others are helping the papers and local businesses collect hundreds of email addresses for future promotions.

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Online contests generate revenue and buzz 2/2/15

By Jane Nicholes
EXECUTIVE SUMMARY  

Contests conducted by BH Media Group papers have three goals: generating revenue, collecting email addresses for local newspaper databases and fostering reader engagement. With the help of a team at the corporate headquarters, the company's papers in 10 states are bringing in new and incremental revenue with contests.

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Great Green Giveaway offers readers a chance to win pot of gold 3/11/14

EXECUTIVE SUMMARY  

The Chattanooga Times Free Press is inviting readers to enter its Great Green Giveaway – in honor of St. Patrick's Day.

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