4 Father's Day ideas (and why they'll work for you)
Leverage quizzes, ballots, sweepstakes and photo contests to make Father's Day the start of major summer revenue.
MORE5 events result in leads and brand awareness for advertisers
From major community events to small informational meet-ups, events can produce a wide range of results for advertisers.
MOREWhat a mountain resort newspaper team is learning while experimenting with 360 video
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
With nearly half of their website traffic coming from outside visitors, the staff of the Steamboat Pilot and Today in Steamboat Springs, Colo. – a ski resort community – is experimenting with a new technology to immerse visitors in the sights and activities.
MORE8 tips from Google for using YouTube Live
Google's YouTube Live is one of several live-streaming platforms and apps journalists can use to reach and interact with their audience. Nicholas Whitaker, Google training and development manager, spoke about YouTube Live during the recent Walter B. Potter Conference at the Reynolds Journalism Institute. YouTube channels must be verified and have at least 1,000 subscribers before channel owners can stream from a mobile device, says Whitaker.
MOREWhat the Coloradoan staff is learning while experimenting with bots
We asked newsrooms and ad agencies what they are doing today that they weren’t doing a year ago. Turns out quite a lot! This new RJI series will highlight some of the innovations and experiments we discovered and share what leaders are learning along the way. We call it The What's New Q&A?
MORE4 Mother's Day ideas to please your advertisers (and your Mom!)
Photo contests, ballots, sweepstakes and quizzes will achieve the goal of Mother's Day advertisers.
MORETownNews.com launches data-backed user engagement engine
iQ Engage mobilizes audience data to help web publishers increase time on site, pageviews and ad revenue while slashing bounce rates.
MOREFore! Ways to capitalize on golf excitement
Engage all the golf enthusiasts in your market with golf-themed ballots, quizzes, sweepstakes and photo contests.
MORECalculating your best revenue area for new subscribers
There was a time when we went after circulation with an attitude of "damn the expense – full subscriptions ahead." The understanding was the cost of delivery was offset by ad revenue. Then, advertisers decided that "all circulation was not equal." As more advertisers came to this conclusion, ads or inserts declined as advertisers sought only the areas they believed worked best for them.
As revenue declined, expenses were cut and – in, some cases, publications pulled out of areas not generating ad revenue. In other cases, subscribers quit because of a lack of advertising or due to things being dropped from the publication that they liked.
In response to these declines, publications cut more expenses, increased subscription rates, and the circle began again with more cut backs from advertisers. To survive, this is a cycle we must stop. So, how do we go about it?
MORE5 essential niche ballots for newspapers
Complement your current content and upcoming initiatives with niche ballots for every section of your print publication.
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Email achieves digital subscription monthly goal in 9 days
The Lawrence Journal World launched a new digital subscription initiative with email leading the way.
MoreThe digital subscription funnel: Don't neglect the data
Let's start with a given: Traditional advertising no longer keeps the lights on. The strategic imperative for newsmedia companies is one of revenue diversification. Of course, revenue diversification can – and does – assume many shapes and sizes.
But for the moment at hand, consumer monetization is in the crosshairs of many publishers as the primary source of untapped revenue. Specifically, it is in persuading consumers to pay for digital content that, heretofore, has been available at zero or nominal cost.
Challenging? Of course.
Essential? Absolutely.
MoreBallot drives 2,900% increase for email newsletter sign-ups
Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.
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