4 ideas to increase your March revenue
Capitalize on basketball excitement this March with brackets, sweepstakes, photo contests, and quizzes.
MOREHow to generate rich consumer profile data
Find out how you can leverage promotions and interactive content to help tag readers and build consumer profile data.
MOREBasketball bracket scores $30K for AJC by selling 3 sponsorship tiers
Acclaimed sportswriter and bracket namesake helps engage a large audience.
MORE
Start the New Year with a Health & Fitness Quiz Bundle
A quiz bundle lets you stretch your advertising dollars for the whole month long.
MORE5 tips for improving your Facebook post reach
Find out how a few simple changes could increase your presence in your followers' Facebook Newsfeeds.
MORE4 ways your editorial teams benefit from quizzes
Newspaper editorial teams are finding big benefits from quizzes – from content creation to database growth. Here are four big benefits you’ll find from implementing an editorial quiz strategy.
MORE
Fantastic photo contest ideas for the whole year
Discover over 30 photo contest ideas from January through December.
MORE7 important goals for media (and how to surpass them)
Concerned with database growth, revenue or improving time on site? Engagement campaigns will achieve and surpass your goals.
MORE
How to make money with digital
Refocusing on the basics was an important part of the Observer Media Group's plan for increasing digital revenue, Publisher Emily Walsh said during her how-to session at the 2016 News Industry Summit.
Those basics have included three markets:
Digital Display – banner-rich ads on YourObserver.com website
Email Marketing – with eNewsletters and dedicated eBlasts
Social Media – primarily sponsored Facebook posts
MORE
Incremental. Recurring. Revenue!
Three of the sweetest words in the advertising business, right? In case you missed it, Borrell & Associates just released its annual survey of 7,500+ businesses that details among other things, what local merchants are saying brings them the most new customers. Right after word of mouth ... they said that their website and social media ranked second and third as their top sources of new customers.
Think about it. Merchants are telling us loud and clear how we can help them. While some of them "have a guy or a gal for that," many of them are struggling to maintain a strong digital presence, lacking the time and/or skills to do it right. They are looking for someone they can trust to help them ... ideally someone they've known for years with a strong reputation in their local market. (Remind you of anyone?)
MORE
High school sports ballot scores year-long revenue
The Times Herald-Record in Middletown, N.Y., was looking for a new way to increase revenue, grow its email database and promote goodwill among readers. Varsity 845, the paper's designated local sports site, decided on a High School Athlete of the Month ballot.
MoreBest citywide ballots of 2017
At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.
MoreFind big revenue success this spring
While your paper likely has a long list of annual goals, it's a good bet that increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.
More