By Jennifer Nelson, Donald W. Reynolds Journalism Institute
With nearly half of their website traffic coming from outside visitors, the staff of the Steamboat Pilot and Today in Steamboat Springs, Colo. – a ski resort community – is experimenting with a new technology to immerse visitors in the sights and activities.MORE
Google's YouTube Live is one of several live-streaming platforms and apps journalists can use to reach and interact with their audience. Nicholas Whitaker, Google training and development manager, spoke about YouTube Live during the recent Walter B. Potter Conference at the Reynolds Journalism Institute. YouTube channels must be verified and have at least 1,000 subscribers before channel owners can stream from a mobile device, says Whitaker.MORE
We asked newsrooms and ad agencies what they are doing today that they weren’t doing a year ago. Turns out quite a lot! This new RJI series will highlight some of the innovations and experiments we discovered and share what leaders are learning along the way. We call it The What's New Q&A?MORE
Photo contests, ballots, sweepstakes and quizzes will achieve the goal of Mother's Day advertisers.MORE
iQ Engage mobilizes audience data to help web publishers increase time on site, pageviews and ad revenue while slashing bounce rates.MORE
Engage all the golf enthusiasts in your market with golf-themed ballots, quizzes, sweepstakes and photo contests.MORE
There was a time when we went after circulation with an attitude of "damn the expense – full subscriptions ahead." The understanding was the cost of delivery was offset by ad revenue. Then, advertisers decided that "all circulation was not equal." As more advertisers came to this conclusion, ads or inserts declined as advertisers sought only the areas they believed worked best for them.
As revenue declined, expenses were cut and – in, some cases, publications pulled out of areas not generating ad revenue. In other cases, subscribers quit because of a lack of advertising or due to things being dropped from the publication that they liked.
In response to these declines, publications cut more expenses, increased subscription rates, and the circle began again with more cut backs from advertisers. To survive, this is a cycle we must stop. So, how do we go about it?MORE
Complement your current content and upcoming initiatives with niche ballots for every section of your print publication.MORE
A recent article in the Daily Clips, entitled "5 Ways Email Will Evolve in 2017," caught my attention. While all five areas will not apply to media publications, some of the concepts should.MORE
Discover some of the secrets of success from these top engagement campaigns of 2016.MORE
Let's start with a given: Traditional advertising no longer keeps the lights on. The strategic imperative for newsmedia companies is one of revenue diversification. Of course, revenue diversification can – and does – assume many shapes and sizes.
But for the moment at hand, consumer monetization is in the crosshairs of many publishers as the primary source of untapped revenue. Specifically, it is in persuading consumers to pay for digital content that, heretofore, has been available at zero or nominal cost.
Challenging? Of course.
Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.More
According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.
The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.More