From pool installers to local events, here are seven advertisers looking for an opportunity to get in front of summer spenders.More
Mother's Day is not only one of the most popular holidays, but it also represents one of the biggest gift-giving holidays of the year. In fact, the average American spends $170 on their mom. With more than 85 million moms in the U.S., that's a lot of spending on a single day.
This makes it an ideal opportunity to target advertisers like jewelry stores, spas, retail or home & garden centers. Plus, these promotions are all aimed at a desirable demographic that advertisers want to reach, decision-making-mothers, so you can be sure you're presenting them with a valuable opportunity.
Here are 3 promotions that will be a sure-fire win this Mother's Day.MORE
Metered models are, by some margin, the most popular digital subscription system used by American news publishers.
"Of the 98 newspapers we looked at, 62 papers used meters, which is nearly three times as many as those [21 papers] not requiring a digital subscription," says Alex Williams, of his recent research study.MORE
GateHouse papers use a wide range of social media for not only reporting, but also to better engage with readers. In this article, several editors rate Twitter as a tool for their newsrooms and then how their reporters use the app. Ratings varied newsroom to newsroom, though there were almost universal commonalities in answers for the ways which Twitter can be most useful for newsrooms.MORE
Reprinted from The Washington Post
The Washington Post RED team has launched a new product that delivers a tailored experience to users when they are inattentive or inactive on mobile web. In a guest blog post, The Post's Director of Ad Product and Engineering Jarrod Dicker explains how "Re-Engage" is able to help recapture the audience's attention. View a video at this link, as well.MORE
How should newsrooms looking to reach a new audience through the app get started? Here's some advice from three reporters and editors at The Ledger in Lakeland, Fla. Reporters Tori Walker and Kaitlyn Pearson as well as Social Media Editor Laura Davis have been using Snapchat since July.MORE
New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.MORE
In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.MORE