3 steps to turn fall into a revenue powerhouse 7/12/16

By Matt Coen, president and co-founder, Second Street

Turn fall into a major money-maker when you create a plan, choose great engagement campaigns and approach the right advertisers.

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3 easy ways to start segmenting your emails for better results 6/20/16

By Matt Coen, president and co-founder, Second Street

Here's how a few basic data points can raise open rates, click-through rates, and improve your marketing campaigns!

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3 mobile journalism apps you’ll want to add to your reporting arsenal 6/14/16

In the spirit of experimentation and team building fun, a few members of the GateHouse Newsroom team enrolled in Poynter NewsU's 2016 Tools for Mobile Journalism webinar. The NewsU team shared a good number of apps, ranging from the incredibly useful, to the less pragmatic and more experiential.

Some of the apps were no surprise – we're talking Instagram, Periscope and Facebook Live – but there were a few that were brand new to us. You'll have to sign up for the webinar replay for a full list, but here are a few that we would recommend to our own newsrooms based on their ease of use and practicality:

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How 10 newspapers used promotions as editorial content 5/31/16

By Matt Coen, president and co-founder, Second Street

Newspapers are creating quizzes, submission contests and ballots to drive paper sales, increase pageviews and enhance their content.

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6 in 10 Americans get news from social media 5/31/16

Nearly two-thirds of Americans (62 percent) get news from social media at least occasionally, up from 49 percent in 2012, according to a new survey conducted by the Pew Research Center and the John S. and James L. Knight Foundation, who polled 4,654 respondents in January and February of this year.

In the latest survey, 18 percent said they get news from social media "often," 26 percent "sometimes," and 18 percent "hardly ever," while 38 percent said they never get news from that source.

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Osteen Publishing launches digital agency 5/24/16

Osteen Publishing Company (Sumter, S.C.) has created the new Iris Digital Agency to help local businesses reinvigorate their digital strategy and meet the growing needs in the tri-county area that the newspaper serves. The agency is helping local merchants leverage their digital products to improve their presence through their website and social media.

Jack Osteen, editor and publisher of The Sumter Item, owned by Osteen Publishing, said that while the newspaper continues to serve as a strong marketing tool for local businesses and services, the newspaper wants to expand its services by serving as a one-stop shop for all its customers' marketing needs.

"We've always been very focused on producing results for our clients," he said. "The launch of Iris Digital ensures we'll be able to extend that tradition with a full suite of digital products that current and future clients really need."

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3 Father's Day promotions (and why they'll work for you) 5/17/16

By Matt Coen, president and co-founder, Second Street

Leverage quizzes, sweepstakes and photo contests to make Father’s Day the start of major summer revenue.

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How to grow your Facebook audience: 7 lessons from The St. Louis American 5/16/16

By Jennifer Nelson, senior information specialist, Donald W. Reynolds Journalism Institute

In May 2010, The St. Louis American had between 7,000 and 8,000 Facebook fans. That number has since grown to more than 44,000. Here's what we can learn from this weekly newspaper's Facebook strategy.

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Go for the Gold: 4 promotion ideas for the Summer Games 5/3/16

By Matt Coen, president and co-founder, Second Street

Leverage the huge Summer Game audience to target new advertisers and reenergize relationships with existing partners.

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Stephens Media rolls out new platform for e-newsletters 6/18/13

New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.

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