Implementing a year-long strategy can help increase attendance at every event on your calendar.More
Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the first in a five-part series based on 53 interviews with millennials to gauge this audience's reception to long-form journalism delivered on mobile platforms.MORE
Tracy Clark, a 2015-2016 RJI Fellow at the Reynolds Journalism Institute, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform.MORE
Tap into this massive football audience with a combination of personality, trivia and match-up quizzes.MORE
We talk about digital planning and becoming a digital-first newsroom, but what do those things actually look like in newsrooms of varying sizes, in different stages of the digital shift and with unique levels of digital resource delegation? Here's what three GateHouse Newspapers of the Year had to say about what digital actually looks like in their newsrooms.MORE
Here's how a few basic data points can raise open rates, click-through rates, and improve your marketing campaigns!MORE
In the spirit of experimentation and team building fun, a few members of the GateHouse Newsroom team enrolled in Poynter NewsU's 2016 Tools for Mobile Journalism webinar. The NewsU team shared a good number of apps, ranging from the incredibly useful, to the less pragmatic and more experiential.
Some of the apps were no surprise – we're talking Instagram, Periscope and Facebook Live – but there were a few that were brand new to us. You'll have to sign up for the webinar replay for a full list, but here are a few that we would recommend to our own newsrooms based on their ease of use and practicality:
Read more from GateHouse NewsroomMORE
Newspapers are creating quizzes, submission contests and ballots to drive paper sales, increase pageviews and enhance their content.MORE
Nearly two-thirds of Americans (62 percent) get news from social media at least occasionally, up from 49 percent in 2012, according to a new survey conducted by the Pew Research Center and the John S. and James L. Knight Foundation, who polled 4,654 respondents in January and February of this year.
In the latest survey, 18 percent said they get news from social media "often," 26 percent "sometimes," and 18 percent "hardly ever," while 38 percent said they never get news from that source.MORE
Osteen Publishing Company (Sumter, S.C.) has created the new Iris Digital Agency to help local businesses reinvigorate their digital strategy and meet the growing needs in the tri-county area that the newspaper serves. The agency is helping local merchants leverage their digital products to improve their presence through their website and social media.
Jack Osteen, editor and publisher of The Sumter Item, owned by Osteen Publishing, said that while the newspaper continues to serve as a strong marketing tool for local businesses and services, the newspaper wants to expand its services by serving as a one-stop shop for all its customers' marketing needs.
"We've always been very focused on producing results for our clients," he said. "The launch of Iris Digital ensures we'll be able to extend that tradition with a full suite of digital products that current and future clients really need."MORE
New publishing platform will let subscribers choose the content they receive in newsletters and alerts from Stephens Media publications.MORE