TownNews' BLOX Total CMS tops 550 publications 11/6/18

More than 550 unique titles are now produced using TownNews' BLOX Total CMS, and eight years post-launch, the integrated digital publishing platform is still undergoing explosive growth.

"BLOX Total CMS has really been embraced by the publishing industry," said Brad Ward, CEO of TownNews. "Our first customer, The Northwest Indiana Times, launched in June of 2010, and it's been off to the races since. In the past year alone, we've seen 76 percent year-over-year growth in new customers deciding to launch their operations on BLOX Total CMS."

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Ballot drives 2,900% increase for email newsletter sign-ups 10/30/18

By Matt Coen, president and co-founder, Second Street

Sauk Valley Media created a high school sports ballot to connect with readers on a deeper level and grow its local sports newsletter.

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Political email marketing expected to break records in 2018, according to Site Impact 9/18/18

According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.

The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.

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The Virginian-Pilot is testing a new way to add context to a story, and asking readers to help 8/31/18

Smart Tagging reads through an article and identifies key terms, which it highlights in gray. Click on a highlighted word or phrase to learn more about it without leaving the story, or opening a new application or browser window.

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Are either of DJI's new drones right for journalism? 8/27/18

By Judd Slivka, director of aerial journalism, Donald W. Reynolds Journalism Institute

DJI leads the market in consumer and prosumer drone sales, so when they release a product, it makes a splash. The company released two new versions of the Mavic Pro last week, and there's been a lot of buzz about both of them. But is it worth it for a news outlet to invest in?

Read more from RJI

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A quick guide to welcome emails: Saying hello & thank you 8/20/18

By Matt Coen, president and co-founder, Second Street

This is your first chance to start a relationship with your subscribers. Find out what a great Welcome Email really looks like.

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'Best of' ballot a $630K win for paper 7/10/18

By Matt Coen, president and co-founder, Second Street

The Chattanooga Times Free Press leverages various ballot sponsorship opportunities and a winners’ event to drive biggest revenue to date.

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Birthday Club email secures $80K+ in sponsorship revenue 5/29/18

By Matt Coen, president and co-founder, Second Street

The Northwest Florida Daily News uses a Birthday Club email campaign to dramatically increase its database and secure thousands in recurring revenue.

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Generate HUGE revenue with ballots 4/24/18

Both the Chattanooga Times Free Press and WDIV-TV made over $500,000 with voting ballots last year.

On Thursday, they'll be joining Second Street for a free webinar to discuss the huge revenue opportunity behind ballots and how to create a year-round ballot strategy.

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High school sports ballot scores year-long revenue 4/2/18

By Matt Coen, president and co-founder, Second Street

The Times Herald-Record in Middletown, N.Y., was looking for a new way to increase revenue, grow its email database and promote goodwill among readers. Varsity 845, the paper's designated local sports site, decided on a High School Athlete of the Month ballot.

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