New rate structure and guidelines boosts classifieds 10/24/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY   The Index-Journal of Greenwood, S.C., has introduced a new rate structure and guidelines for its classified advertising pages that have already boosted the number and types of ads appearing in the paper. The new structure emphasizes jobs, real estate and auto categories, in addition to free ads. MORE

New approach can turn classifieds back into gold 6/21/13

By Bill Ostendorf, Creative Circle Media Solutions
EXECUTIVE SUMMARY   Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y. MORE

What works for McDonald's, works for classifieds, too 6/27/13

Bill Ostendorf, Creative Circle Media Solutions
EXECUTIVE SUMMARY   Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time. MORE

Use vanity to keep realtors in your classified section 6/20/13

EXECUTIVE SUMMARY   A photo and six lines – at just $39 for 30 days – is keeping realtors in the classifieds in Wheeling, W.Va. MORE

Local hospital sponsors pink bags for breast cancer awareness

Local hospital draws awareness to breast cancer with pink newspaper bags. More

10 Commandments of local news coverage

Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage. More

'How-to' guide proves popular in Oak Ridge

How to choose an attorney, the right windows, and assisted living facility ... and more! More
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