New rate structure and guidelines boosts classifieds 10/24/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

The Index-Journal of Greenwood, S.C., has introduced a new rate structure and guidelines for its classified advertising pages that have already boosted the number and types of ads appearing in the paper. The new structure emphasizes jobs, real estate and auto categories, in addition to free ads.

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New approach can turn classifieds back into gold 6/21/13

By Bill Ostendorf, Creative Circle Media Solutions
EXECUTIVE SUMMARY  

Instead of bemoaning the loss of old categories in classifieds, a strategy of developing new categories has turned into significant print classified revenue growth at the Times-Herald Record in Middletown, N.Y.

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What works for McDonald's, works for classifieds, too 6/27/13

Bill Ostendorf, Creative Circle Media Solutions
EXECUTIVE SUMMARY  

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.

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Use vanity to keep realtors in your classified section 6/20/13

EXECUTIVE SUMMARY  

A photo and six lines – at just $39 for 30 days – is keeping realtors in the classifieds in Wheeling, W.Va.

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