Brainworks announces new Paywall/Day Pass functionality
Brainworks has announced a new expanded functionality to its paywall module. The Day Pass will allow media companies the flexibility of charging for their content on a daily basis while also providing non-subscribers the opportunity to consume editorial when convenient for the reader. The Post and Courier in Charleston, S.C., is the initial development partner for this new technology and has gone live with the Day Pass.
This important new functionality meets the needs of publishers looking to further develop value for their content and drive revenue to those audiences that may not be looking to subscribe to the print edition or monthly content. This new audience-focused feature is in addition to Brainworks' fully integrated paywall system and subscriber portal.
Cindy Bates, director of circulation operations at Brainworks, said: "We are excited that our clients now have options to maintain a 24x7 relationship with their customers. This allows their customers access to content via any device at their convenience."
More information about this new offering to readers of The Post and Courier can be found here.