Deluxe print performance at The Dallas Morning News 12/5/13

By Jane Nicholes
EXECUTIVE SUMMARY   This high-end lifestyle magazine in Dallas focuses on really, really affluent audiences. Some 95,000 copies are distributed monthly. About half are delivered with Sunday editions of The Dallas Morning News to specific ZIP codes. MORE

Four major car milestones give papers a chance to boost sales 11/7/13

EXECUTIVE SUMMARY   The year 2014 marks the 100th anniversary of Dodge, 50th anniversary of the Ford Mustang and 25th anniversary of both Lexus and Infiniti. It's a great chance for newspapers to deliver advertising products that promote the heritage of these four car brands. MORE

A step-by-step guide to starting a magazine 10/24/13

EXECUTIVE SUMMARY   If your newspaper is not publishing frequent niche publications and doing it correctly, you're missing out on significant revenue. Here's a 10-step plan. MORE

Special section helps breast cancer fighters become survivors 10/3/13

EXECUTIVE SUMMARY   Content That Works will donate $50 to the American Cancer Society with each purchase of its "Surviving Breast Cancer 2013" package. MORE

Content That Works offers new holiday gift guide content 9/19/13

EXECUTIVE SUMMARY   This year, Holiday Gift Guide clients have the option to localize/customize their gift guides with Local Spotlight, a new custom content solution from Content That Works. MORE

Fix it? Sell it? 9/11/13

By Mary Ann DeSantis, special to the SNPA eBulletin
EXECUTIVE SUMMARY   The popularity of HGTV's ubiquitous "Love It or List It" series sparked an idea for a 28-page tab that was inserted in five community newspapers owned by Tampa Bay Newspapers. MORE

A 57-year hiatus 9/4/13

By Mary Ann DeSantis, special to the SNPA eBulletin
EXECUTIVE SUMMARY   When football returned this year at Stetson University, The West Volusia Beacon seized the opportunity to produce a 60-page special section, called "Halftime is Finally Over!" MORE

Green Shoot Media unveils Health Care Reform content 7/24/13

EXECUTIVE SUMMARY   Green Shoot Media's new Health Care Reform section gives newspapers an easy-to-print, easy-to-sell option for driving readership and revenue around this important topic. MORE

'How-to' guide proves popular in Oak Ridge 6/3/13

EXECUTIVE SUMMARY   How to choose an attorney, the right windows, and assisted living facility ... and more! MORE

Local hospital sponsors pink bags for breast cancer awareness

Local hospital draws awareness to breast cancer with pink newspaper bags. More

10 Commandments of local news coverage

Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage. More

What works for McDonald's, works for classifieds, too

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time. More
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