Five months of planning went into a magazine celebrating Galveston's 175th anniversary. It paid off with subscribers and advertisers alike, generating $40,000 in gross revenue. Samples of the magazine are available to SNPA members upon request.More
This high-end lifestyle magazine in Dallas focuses on really, really affluent audiences. Some 95,000 copies are distributed monthly. About half are delivered with Sunday editions of The Dallas Morning News to specific ZIP codes.MORE
The year 2014 marks the 100th anniversary of Dodge, 50th anniversary of the Ford Mustang and 25th anniversary of both Lexus and Infiniti. It's a great chance for newspapers to deliver advertising products that promote the heritage of these four car brands.MORE
If your newspaper is not publishing frequent niche publications and doing it correctly, you're missing out on significant revenue. Here's a 10-step plan.MORE
Content That Works will donate $50 to the American Cancer Society with each purchase of its "Surviving Breast Cancer 2013" package.MORE
This year, Holiday Gift Guide clients have the option to localize/customize their gift guides with Local Spotlight, a new custom content solution from Content That Works.MORE
The popularity of HGTV's ubiquitous "Love It or List It" series sparked an idea for a 28-page tab that was inserted in five community newspapers owned by Tampa Bay Newspapers.MORE
When football returned this year at Stetson University, The West Volusia Beacon seized the opportunity to produce a 60-page special section, called "Halftime is Finally Over!"MORE
Green Shoot Media's new Health Care Reform section gives newspapers an easy-to-print, easy-to-sell option for driving readership and revenue around this important topic.MORE
Local hospital draws awareness to breast cancer with pink newspaper bags.
Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage.
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.