Learning from readership surveys 8/4/14

By Jane Nicholes
EXECUTIVE SUMMARY  

As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.

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Encouraging results -- usually 7/21/14

By Jane Nicholes
EXECUTIVE SUMMARY  

In Part 3 of this continuing series, we see that publishers find readership survey results valuable, if sometimes surprising.

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What do you want to know? 7/20/14

By Jane Nicholes
EXECUTIVE SUMMARY  

In Part 2 of this continuing series, we look at two different approaches to newspaper readership taken by SNPA member newspapers.

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Affordable readership research 6/24/14

By Jane Nicholes
EXECUTIVE SUMMARY  

Over the next few weeks, SNPA will look at ways newspapers can conduct valuable readership surveys that enhance credibility and generate revenue, without it requiring a large expenditure.

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