Learning from readership surveys 8/4/14

By Jane Nicholes
EXECUTIVE SUMMARY  

As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.

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Encouraging results -- usually 7/20/14

By Jane Nicholes
EXECUTIVE SUMMARY  

In Part 3 of this continuing series, we see that publishers find readership survey results valuable, if sometimes surprising.

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What do you want to know? 7/7/14

By Jane Nicholes
EXECUTIVE SUMMARY  

In Part 2 of this continuing series, we look at two different approaches to newspaper readership taken by SNPA member newspapers.

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Affordable readership research 6/23/14

By Jane Nicholes
EXECUTIVE SUMMARY  

Over the next few weeks, SNPA will look at ways newspapers can conduct valuable readership surveys that enhance credibility and generate revenue, without it requiring a large expenditure.

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Local hospital sponsors pink bags for breast cancer awareness

Local hospital draws awareness to breast cancer with pink newspaper bags.

10 Commandments of local news coverage

Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage.

What works for McDonald's, works for classifieds, too

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.

 
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