As this readership series concludes, we look at common results that publishers have found and the importance of planning before you embark on a study.More
In Part 3 of this continuing series, we see that publishers find readership survey results valuable, if sometimes surprising.MORE
In Part 2 of this continuing series, we look at two different approaches to newspaper readership taken by SNPA member newspapers.MORE
Local hospital draws awareness to breast cancer with pink newspaper bags.
Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage.
Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.