SMART-Flap produces unusual index tabs in newsprint supplements 11/7/13

EXECUTIVE SUMMARY  

The beauty of the SMART-Flap is its unusual index tabs for a newsprint supplement. By processing two webs in different special widths and a staggered fold, the first four pages are narrower than the following pages. The two visible 3cm-wide tabs on the right-hand edge offer various categorization and additional ad options.

MORE

New Drive section is wrapped around Friday edition of newspaper 10/30/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

A new weekly automotive section in Anderson, S.C., has turned around the paper's automotive category, which had been down year over year. Now, the paper is seeing a significant weekly lift in revenue.

MORE

Not quite paperless 9/19/13

By Mary Ann DeSantis, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Instead of invoicing, Community News Publications runs credit card payments for ads when the paper is delivered. This helps cash flow and keeps ad reps focused on selling new contracts – not collecting money.

MORE

Get people excited about shopping and everybody wins 7/2/13

EXECUTIVE SUMMARY  

Turns out the idea of shopping in pajamas brings scores of people to a local mall, and can attract sponsors and advertisers to your paper.

MORE

Here's a solution for difficult coupon books 6/26/13

EXECUTIVE SUMMARY  

A coupon-targeting spadea wrap on the Sunday comics is generating $70,000 in annual revenue in Wheeling, W.Va.

MORE

UV color tower attracts higher-end advertisers 6/26/13

EXECUTIVE SUMMARY  

Glossy printing locks in a succession of key, high-end advertisers for Breeze Newspapers.

MORE