Building brands and products at Vox Media 9/30/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we learn how Vox Media combines content, technology and advertising to reach a mass audience via its seven digital brands, including The Verge, SB Nation and Vox.com. MORE

Audience insights, The Upshot and Newsbeat 9/30/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we learn how today‚Äôs audiences interact with information, how The Upshot approaches data explanation and how an app called Newsbeat hopes to change audio news. MORE

Social platforms Yo and GoPop 9/23/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we explore two emerging social platforms: Yo for short notifications and GoPop for visual messaging. MORE

Making shareable content at BuzzFeed 9/1/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we visit BuzzFeed to find out how the staff creates Internet-friendly content that ricochets across social media. MORE

Digital strategy at New York Public Radio 8/26/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we get an inside look at one media organization's successful digital strategy. MORE

Content marketing via Newscred and decoding viral video at Unruly 8/19/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we see how a platform like Newscred is helping brand marketers assemble news stories to engage current and potential customers, and we find out what attributes contribute to a video going viral. MORE

A new system for engagement, and a handbook for user-generated content 8/5/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we learn about a collaboration to build an open-source commenting and discussion platform for news organizations, and we explore how the Verification Handbook can help inform the use of citizen-generated materials. MORE

Rethinking the story mix and training citizen videographers 7/29/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we find out how online news startup Ozy is rethinking news content, and we learn how human rights group Witness works with citizens to generate video reports from the field. MORE

News tailored for younger audiences 7/20/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we venture to New York to peek inside two organizations that are gaining traction with serious news tailored specifically for younger audiences. MORE

Public radio via Internet devices 7/7/14

By the Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY   This week we learn how two major public radio providers are responding to the rise of audio listening on smartphones and other Internet-connected devices. MORE

Local hospital sponsors pink bags for breast cancer awareness

Local hospital draws awareness to breast cancer with pink newspaper bags. More

10 Commandments of local news coverage

Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage. More

What works for McDonald's, works for classifieds, too

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time. More
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