Anyone can sell a subscription 10/7/14

By Jane Nicholes
EXECUTIVE SUMMARY   During Week 2 of the Kentucky New Era's "Everybody Sells" promotion, players each received a t-shirt in their team color with “RU?” printed on the front in large print. This was designed to get everyone asking the question: R U What? (Are you a subscriber?) MORE

Giveaway has everyone talking about where they would go on their dream vacation 8/19/14

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY   A highly successful contest to win a $3,000 vacation package generated 900 new circulation actions and $20,000 in revenue from new starts and reactivations of lapsed subscriptions. MORE

The future's newspaper rack is here 4/7/14

EXECUTIVE SUMMARY   If its creators have their way, RedPost racks will rapidly expand from their South Bend beta test into wide adoption at indoor retail spaces across the country. The RedPost racks would replace the industry’s old metal wire racks with a kiosk that’s endlessly updating in real time. MORE

Local hospital sponsors pink bags for breast cancer awareness 7/3/13

EXECUTIVE SUMMARY   Local hospital draws awareness to breast cancer with pink newspaper bags. MORE

Single copy sales: online or at the newsrack 5/24/13

EXECUTIVE SUMMARY   Readers of The Recorder in Monterey, Va., can buy their single copies at the newsstand ... or online. MORE

10 Commandments of local news coverage

Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage. More

What works for McDonald's, works for classifieds, too

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time. More

'How-to' guide proves popular in Oak Ridge

How to choose an attorney, the right windows, and assisted living facility ... and more! More
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