Customer Lifecycle Marketing curriculum proves to be a game changer in Frederick 10/13/14

EXECUTIVE SUMMARY  

It is said that the best offense is a good defense. At The Frederick News-Post, victory has come on both sides of the game, with Leap Media Solution's Customer Lifecycle Marketing curriculum going on the offense to create an integrated customer retention campaign, while mitigating losses of both customers and revenue in the process.

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Anyone can sell a subscription 10/7/14

By Jane Nicholes
EXECUTIVE SUMMARY  

During Week 2 of the Kentucky New Era's "Everybody Sells" promotion, players each received a t-shirt in their team color with “RU?” printed on the front in large print. This was designed to get everyone asking the question: R U What? (Are you a subscriber?)

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Giveaway has everyone talking about where they would go on their dream vacation 8/19/14

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

A highly successful contest to win a $3,000 vacation package generated 900 new circulation actions and $20,000 in revenue from new starts and reactivations of lapsed subscriptions.

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The future's newspaper rack is here 4/7/14

EXECUTIVE SUMMARY  

If its creators have their way, RedPost racks will rapidly expand from their South Bend beta test into wide adoption at indoor retail spaces across the country. The RedPost racks would replace the industry’s old metal wire racks with a kiosk that’s endlessly updating in real time.

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Local hospital sponsors pink bags for breast cancer awareness 7/3/13

EXECUTIVE SUMMARY  

Local hospital draws awareness to breast cancer with pink newspaper bags.

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Single copy sales: online or at the newsrack 5/24/13

EXECUTIVE SUMMARY  

Readers of The Recorder in Monterey, Va., can buy their single copies at the newsstand ... or online.

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