If you're an admin of a Facebook page, you may feel like you're bombarded with prompts from Facebook to boost your post. Usually Facebook will say your reach will grow with just $10, but do you really know what you're paying for?
If you're thinking about putting money behind a Facebook post, here are three tips to keep in mind.More
Is it OK to write a really long story? The key is quality. If a story is on an interesting topic and reads smoothly, people will stick with it, even on their phones. Try these two ideas to keep your readers engaged on their phones as they read your next long-form piece of journalism.MORE
Gone are the days when newspapers have the same headline online as they do in print, as what works online is often different than what works in print. The same applies to social media. There are some newspapers that get it, including many in GateHouse Media, so here are some great examples of posts that performed well on Facebook.MORE
Hookem.com is the digital solution to unworkable print deadlines. In the Texas Longhorn's hometown, the Austin American-Stateman went much further than most papers to work around the deadline issue, activating a separate, dormant URL and turning it into all-Longhorns, all-the-time www.hookem.com.MORE
People are accessing news on their phones. In fact, in many newsrooms, our mobile audience has surpassed our desktop audience. Here's how we can turn our thinking upside down and create engaging content for a mobile reader.MORE
A digital tool used by an increasing number of GateHouse Media's newsrooms is Tout, a mobile app that can be used for quickly shooting, editing and uploading short videos to both social media accounts like Facebook and Twitter, and "pairing" them with online news stories.
In this column, a handful of editors from some of GateHouse's top Touting newsrooms explain why they have embraced the app and how their teams have found success with it.MORE
It didn't take long for celebrities and influencers to start freaking out after Instagram announced it would move to an algorithm-driven feed. They started encouraging users to subscribe to their posts in order to not miss any updates, according to a post on Re/code. If your newspaper has an account, should you encourage your followers to do the same?MORE
Increasingly, we're relying on our smartphones to provide video content. So for photographers looking for a more nimble approach than lugging out the SLR and uploading big files, to reporters armed only with the camera in their pocket, here are 11 tips on how to shoot better using the one device that's never out of your reach.MORE
The Washington Post has built a virtual environment taking users to Mars, letting them navigate the landscape using any digital device, with or without VR gear. In partnership with the University of Texas at Austin, The Post uses state-of-the-art technology to create a multi-dimensional, virtual reality scenario that is compatible with a desktop, mobile or tablet web browser or by downloading an app for Windows 10 or Apple OS X and on the Oculus Rift.MORE
Reporters can set themselves apart on platforms like Periscope by not just creating brand recognition for their newsrooms, but by treating themselves as a brand. Here are some best practices to keep in mind.MORE
Open discussion of issues is important to the general public. It's also important that newspapers have clear guidelines for those dialogues. View the guidelines set in place by the Galveston County Daily News.MORE
Advocate Digital Media will market it, place it, produce it, and maybe even put it in the newspaper. This article also includes a television commercial promoting Advocate Digital Media.More
The Washington Times' unique subscription portal allows readers to earn money toward their subscription fees by engaging certain advertisements and marketing opportunities inside an app that it created.More