It's now simpler than ever to create a basketball strategy to drive huge results.MORE
Every time an advertiser partners with you is a new opportunity to prove the value of sponsoring your engagement campaigns. It's important to make sure you're doing everything you can to maximize their investment because, we all know, a happy customer is a returning customer.
Here's a comprehensive list of all the assets you should leverage to add value to your sponsorship packages.MORE
The addition of Calkins Digital’s best-in-class over-the-top video technology empowers TownNews.com partners to deliver content directly to Apple TV, Roku, Amazon Fire TV, and iOS and Android devices.MORE
Find out how this huge industry is perfectly positioned for quizzes, photo contests, sweepstakes, and ballots.MORE
A cutest baby contest grows hospital's email database by over 4,000 users and drives over 16,000 votes.MORE
If you ask any editor in a newsroom what one of their biggest issues is, chances are online comments would be toward the top of the list.
Between a Facebook page and a newspaper.com site, readers can leave hundreds of comments a day. And moderating them can take time. The comments themselves can also descend into name calling or unnecessary political debates.
Here is some advice for editors who spend time interacting with readers in the comment section.MORE
Follow our three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.MORE
A strong loyalty email strategy will lead to an increase in click-throughs and a highly engaged, active audience.MORE
A fully-integrated marketing campaign emphasizing social media, website ads and print components leads to lots of brand exposure for advertisers.MORE
Cox Media Group is launching a new weekly digital ePaper section today that will be available to subscribers of CMG's seven daily newspapers. The Education Extra will provide readers with key insights and trends to stay informed on local and national school issues.MORE
According to a study by Borrell Associates Inc. conducted earlier this month, digital advertising spend (including email marketing) for political campaigns will increase dramatically for 2018 campaigns. The figures are expected to eclipse previous years' spend and set new records.
The study shows that digital ad spend is set to grow to $1.8 billion, beating out cable, radio, newspapers and telemarketing, among other categories. In fact, the only category that will beat digital ads in the budgets of politicians this year is broadcast TV, with $3.5 billion in spend. Email marketing experts at Site Impact say this is exciting news, and further proof that the best way to reach people is, increasingly, email marketing.More
Smart Tagging reads through an article and identifies key terms, which it highlights in gray. Click on a highlighted word or phrase to learn more about it without leaving the story, or opening a new application or browser window.More
This is your first chance to start a relationship with your subscribers. Find out what a great Welcome Email really looks like.More