High school sports ballot scores year-long revenue 4/2/18

By Matt Coen, president and co-founder, Second Street

The Times Herald-Record in Middletown, N.Y., was looking for a new way to increase revenue, grow its email database and promote goodwill among readers. Varsity 845, the paper's designated local sports site, decided on a High School Athlete of the Month ballot.

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Best citywide ballots of 2017 3/6/18

By Matt Coen, president and co-founder, Second Street

At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.

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Find big revenue success this spring 2/12/18

By Matt Coen, president and co-founder, Second Street

While your paper likely has a long list of annual goals, it's a good bet that increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.

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5 simple steps to grow basketball revenue + engagement 1/2/18

By Matt Coen, president and co-founder, Second Street

It's now simpler than ever to create a basketball strategy to drive huge results.

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How to maximize your sponsor's exposure 12/12/17

By Matt Coen, president and co-founder, Second Street

Every time an advertiser partners with you is a new opportunity to prove the value of sponsoring your engagement campaigns. It's important to make sure you're doing everything you can to maximize their investment because, we all know, a happy customer is a returning customer.

Here's a comprehensive list of all the assets you should leverage to add value to your sponsorship packages.

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TownNews.com expands line-up with acquisition of Calkins Digital OTT suite 12/11/17

The addition of Calkins Digital’s best-in-class over-the-top video technology empowers TownNews.com partners to deliver content directly to Apple TV, Roku, Amazon Fire TV, and iOS and Android devices.

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4 lead-gen solutions for the healthcare industry 11/21/17

By Matt Coen, president and co-founder, Second Street

Find out how this huge industry is perfectly positioned for quizzes, photo contests, sweepstakes, and ballots.

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Photo contest drives 1,000+ leads for hospital 10/30/17

By Matt Coen, president and co-founder, Second Street

A cutest baby contest grows hospital's email database by over 4,000 users and drives over 16,000 votes.

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Why you should moderate comments: Editors share their advice 10/24/17

By Penny Riordan, director of digital content partnerships, GateHouse Media

If you ask any editor in a newsroom what one of their biggest issues is, chances are online comments would be toward the top of the list.

Between a Facebook page and a newspaper.com site, readers can leave hundreds of comments a day. And moderating them can take time. The comments themselves can also descend into name calling or unnecessary political debates.

Here is some advice for editors who spend time interacting with readers in the comment section.

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3 steps to winter revenue success 10/10/17

By Matt Coen, president and co-founder, Second Street

Follow our three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.

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