A fully-integrated marketing campaign emphasizing social media, website ads and print components leads to lots of brand exposure for advertisers.MORE
Cox Media Group is launching a new weekly digital ePaper section today that will be available to subscribers of CMG's seven daily newspapers. The Education Extra will provide readers with key insights and trends to stay informed on local and national school issues.MORE
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
Although news stories can be fed automatically from a CMS to Alexa-equipped devices like the Amazon Echo, Christopher Biondi, senior director of digital development at GateHouse Media, believes tailoring the content to the new platform is the best way to provide a good listening experience.
This is just one takeaway GateHouse newspaper leaders are learning as they try out the voice assistant technology. The Columbus (Ohio) Dispatch is one of the newspapers hand-picking its content.MORE
ONSET enables rapid multimedia content delivery and stimulates readership/advertising growth.MORE
USA TODAY NETWORK, part of Gannett Co., Inc., has released its latest interactive virtual reality experience: an industry-first fusion of 360-degree storytelling with high-end VR interactivity aboard the USS Eisenhower.
"It's the most ambitious reflection yet of our ongoing commitment to telling amazing stories in VR," said Robert Padavick, director of VR / 360-degree video, USA TODAY NETWORK.MORE
Events are the lifeblood of the community. They drive business to the community, but few newspapers have the resources to devote to searching out local events and pulling together a comprehensive community calendar of events.
ITI Digital has an automated process that would remove the time barriers ... and generate revenue for you at the same time.MORE
When newspapers are disappointed with their digital results, the problem typically is a combination of not having the right products for their market, their sales teams not being fully equipped with everything they need, and possibly not being held accountable for their digital sales numbers.
Carol Evanicky and Penny Merian of Digital Genie, a new company that launched in early April, are working with newspapers to help them address these issues and to develop those audience and advertiser segments they want to grow.MORE
The Paducah (Ky.) Sun will transition to a new website this week. The plan is to bring the new site online Wednesday morning.MORE
Don't forget about back to school – create new revenue with back-to-school and high school sports engagement campaigns.MORE
Brainworks has announced a new expanded functionality to its paywall module. The Day Pass will allow media companies the flexibility of charging for their content on a daily basis while also providing non-subscribers the opportunity to consume editorial when convenient for the reader. The Post and Courier in Charleston, S.C., is the initial development partner for this new technology and has gone live with the Day Pass.MORE
At this year's Second Street Awards, the best citywide ballots of 2017 were recognized.More
While your paper likely has a long list of annual goals, it's a good bet that increasing revenue is floating near the top. During the months of March, April and May, there are so many excellent opportunities for driving significant revenue from advertisers perfectly poised for the spring months.More
It's now simpler than ever to create a basketball strategy to drive huge results.More