Every time an advertiser partners with you is a new opportunity to prove the value of sponsoring your engagement campaigns. It's important to make sure you're doing everything you can to maximize their investment because, we all know, a happy customer is a returning customer.
Here's a comprehensive list of all the assets you should leverage to add value to your sponsorship packages.MORE
The addition of Calkins Digital’s best-in-class over-the-top video technology empowers TownNews.com partners to deliver content directly to Apple TV, Roku, Amazon Fire TV, and iOS and Android devices.MORE
Find out how this huge industry is perfectly positioned for quizzes, photo contests, sweepstakes, and ballots.MORE
A cutest baby contest grows hospital's email database by over 4,000 users and drives over 16,000 votes.MORE
If you ask any editor in a newsroom what one of their biggest issues is, chances are online comments would be toward the top of the list.
Between a Facebook page and a newspaper.com site, readers can leave hundreds of comments a day. And moderating them can take time. The comments themselves can also descend into name calling or unnecessary political debates.
Here is some advice for editors who spend time interacting with readers in the comment section.MORE
Follow our three steps to create a plan to turn the biggest retail season of the year into your biggest revenue season yet.MORE
A strong loyalty email strategy will lead to an increase in click-throughs and a highly engaged, active audience.MORE
A fully-integrated marketing campaign emphasizing social media, website ads and print components leads to lots of brand exposure for advertisers.MORE
Cox Media Group is launching a new weekly digital ePaper section today that will be available to subscribers of CMG's seven daily newspapers. The Education Extra will provide readers with key insights and trends to stay informed on local and national school issues.MORE
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
Although news stories can be fed automatically from a CMS to Alexa-equipped devices like the Amazon Echo, Christopher Biondi, senior director of digital development at GateHouse Media, believes tailoring the content to the new platform is the best way to provide a good listening experience.
This is just one takeaway GateHouse newspaper leaders are learning as they try out the voice assistant technology. The Columbus (Ohio) Dispatch is one of the newspapers hand-picking its content.MORE
Alabama Media Group launched Red Clay Media in 2017 as a video-driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving video arm with three distinct brands that focus on feel good, inspirational and comedic southern content.
Kat Duncan spoke with Elizabeth Hoekenga Whitmire, senior director of audience development for Alabama Media Group and Red Clay Media, to learn more about how they've conquered what many newsrooms are still struggling with – making money with video content.More
These shareable campaigns drive big revenue and bigger engagement month after month.More
Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications and Futuri Media, a leading audience engagement and sales intelligence technology firm.
Results were presented at the National Association of Broadcasters' NAB Show on April 9 as part of a panel discussion titled "Radio's New Analytics: Understanding Listeners, Delivering Results." Click the link below to download a copy of the presentation.More