Are you really making money on your special sections? 6/23/15

By Jane Nicholes
EXECUTIVE SUMMARY  

Break down the costs, not just the ad count. See link in this article for a sample spreadsheet developed by the paper.

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Sell your advertisers with statistics 6/8/15

By Jane Nicholes
EXECUTIVE SUMMARY  

Research has proven lucrative for Jones Media.

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SNPA offers revenue and audience-growth ideas shared by members 12/9/14

EXECUTIVE SUMMARY  

The Times-Picayune's Hurricane Katrina ‘Then and Now’ project uses photography to demonstrate the city’s recovery. Read about this ... and more proven ideas ... in a collection shared by SNPA members.

More than a dozen members contributed to this collection, which formed a portion of the basis for a segment at the News Industry Summit in Charlottesville.

Order your copy from SNPA.

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Erie Times-News drives ad revenue using LEAP audience modeling 11/25/14

By Allie Farnsworth
EXECUTIVE SUMMARY  

For the Erie Times-News, LEAP Media Solutions' audience-based advertising revenue development program proves "data doesn't lie."

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Tech startup is reviving revenue for newspapers ... at low or no cost 7/14/14

EXECUTIVE SUMMARY  

SNPA members are among the first to hear about a new interactive solution from Curious Marketplaces that will help them drive revenue from items being sold in their community.

Curious Marketplaces gives local newspapers the opportunity to provide residents with a cutting-edge marketplace where they can post listings and securely transact payment for buying and selling new and used items locally. Equally good for newspapers: the cost.

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Sell ads around a unique concept 7/10/14

Submitted by Pat Taylor, ad director, The Pilot, Southern Pines, N.C.
EXECUTIVE SUMMARY  

Wonder & Joy: Instead of selling ads ROI, Pat Taylor and his staff in Southern Pines, N.C., focus on selling advertising into one holiday package.

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Share your best sales strategies for growing holiday revenue 6/10/14

EXECUTIVE SUMMARY  

What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.

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Home-grown innovation 4/22/14

By Jane Nicholes
EXECUTIVE SUMMARY  

Palm Beach Sproutz mobile web-app proves to be a healthy idea!

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5 tips for driving revenue and audience with Mother's Day promotions 3/24/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Bring in the big bucks this May with Mother's Day contests, deals stores and spa cards.

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'Living Heroes' honored by Richmond Times-Dispatch 3/17/14

EXECUTIVE SUMMARY  

With Memorial Day just a few months away, other newspapers might find this Best Revenue Contest idea to be something that would work well in their markets, too.

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Local hospital sponsors pink bags for breast cancer awareness

Local hospital draws awareness to breast cancer with pink newspaper bags.

10 Commandments of local news coverage

Bill Ketter, vice president/news for CNHI, offers these tips for improving local news coverage.

What works for McDonald's, works for classifieds, too

Stealing the value meal concept from McDonald's and the "Have it your way" slogan from Burger King, Creative Circle created some winning house ads for several of its classified redesign clients that saved time in the call center and increased upsell sales at the same time.

 
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