New partnership to offer digital ad and marketing services 9/30/14

McClatchy's Tru Measure partners with UpperLine Media to drive sales results for Gulf Coast businesses. MORE

Spending by SMBs on local media to exceed $50 billion in 2015 9/9/14

In a preview of its forthcoming U.S. Local Media Forecast 2015, BIA/Kelsey estimates spending on local media by small to medium-sized businesses (SMBs) will reach $50.4 billion in 2015, representing 35.8 percent of total local media spending. SMBs will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital. MORE

2014 Automotive Buyer Influence Study shows how Millennials shop for cars 8/19/14

AutoTrader.com has released the findings of the 2014 Automotive Buyer Influence Study, which provides insight into how consumers shop for vehicles online, offline and across multiple devices. Now in its third year, the study demonstrates how the consumer shopping process is rapidly evolving as the next generation of car buyers – Millennials – age into the largest car buying cohort. MORE

Local Media Consortium partners with Yahoo 8/19/14

Yahoo's advertising platforms and services are now available to thousands of Local Media publishers and their advertisers. MORE

Green Shoot Media releases holiday lineup 8/5/14

As newspapers look for new ways to drive revenue in the busy holiday season, Green Shoot Media has released eight new Christmas sections that offer opportunities to generate ad sales. MORE

Can native advertising succeed in small news operations? 8/4/14

By Jaci Smith, managing editor, Faribault Daily News
Over the next eight months, the 5,200-circulation Faribault Daily News will be working to build a native advertising model that works for it. Follow the paper's progress through this blog. MORE

AAM merges with digital auditing leader ImServices 6/3/14

Service suite addresses interactive ad fraud and new ad viewability certification service. MORE

Recruitment outlook: The dawn of a new era 3/26/14

By 2018, Borrell Associates foresees a future where employers will spend 67 percent of their recruitment marketing budgets on digital services, 23 percent on classical digital advertising, and the remaining 10 percent on traditional media advertising. The details are in its latest report, "2014 Recruitment Advertising Outlook: The Long, Gray Line." MORE

Native Advertising That Works to be unveiled at Mega-Conference 2/19/14

Content That Works announces Native Advertising That Works, a new division dedicated to producing white-label local sponsored stories on behalf of local media companies. MORE

Download football ad promoting value of newspapers 1/30/14

The Newspaper Association of America has produced a football ad for newspapers to run this weekend that focuses on the power of newspaper media and the value newspapers offer to advertisers. MORE
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