Adpay, Inc. announced 2015 year-end results that demonstrated Memoriams' consistently improved value to the newspaper industry.
Metrics reveal that for each local obituary submitted through Memoriams, at least one other out-of-area obituary was placed 54 percent of the time. This is up from 24 percent in 2014 due to the simplicity of adding additional notices and growing adoption from local newspapers.More
A trained sales staff knows where to look for co-op advertising, as the digital market grows.MORE
Dan "Patio" Dalton of Content That Works shared a great success story with SNPA from a weekly newspaper in Oregon. The story centers around a Star Wars special section that the newspaper was selling advertising in.
Dalton said JJ Tompkins, marketing director for News Media Corp., told him that the local theater in the town is struggling, and local merchants wanted to support the theater. Tompkins said: "Our sales teams went to the local businesses and said 'we have this awesome special section highlighting the new Star Wars movie and any ad you buy in the section will support the local theater.' The local theater gets a big ad and all the sponsors get an ad in the special section, too. The advertisers loved the idea!"
Click MORE below to read about a second success story!MORE