Transforming The Local Sales Model 10/28/14

This two-day program in Chicago offers a deep dive for transforming your sales organization for maximum success. MORE

Should sources be told their story will be used in sponsored content? 10/20/14

By Jaci Smith – Donald W. Reynolds Journalism Institute
How should reporters identify themselves to potential sources in reporting stories that will become sponsored content? MORE

New partnership to offer digital ad and marketing services 9/30/14

McClatchy's Tru Measure partners with UpperLine Media to drive sales results for Gulf Coast businesses. MORE

NEWSCYCLE Solutions releases new advertising software version 9/23/14

NEWSCYCLE Solutions announces the release of Newscycle Advertising version 2014.1. The new software release focuses on usability and efficiencies to create a more productive and natural end-user workflow. MORE

Spending by SMBs on local media to exceed $50 billion in 2015 9/9/14

In a preview of its forthcoming U.S. Local Media Forecast 2015, BIA/Kelsey estimates spending on local media by small to medium-sized businesses (SMBs) will reach $50.4 billion in 2015, representing 35.8 percent of total local media spending. SMBs will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital. MORE

2014 Automotive Buyer Influence Study shows how Millennials shop for cars 8/19/14 has released the findings of the 2014 Automotive Buyer Influence Study, which provides insight into how consumers shop for vehicles online, offline and across multiple devices. Now in its third year, the study demonstrates how the consumer shopping process is rapidly evolving as the next generation of car buyers – Millennials – age into the largest car buying cohort. MORE

Local Media Consortium partners with Yahoo 8/19/14

Yahoo's advertising platforms and services are now available to thousands of Local Media publishers and their advertisers. MORE

Green Shoot Media releases holiday lineup 8/5/14

As newspapers look for new ways to drive revenue in the busy holiday season, Green Shoot Media has released eight new Christmas sections that offer opportunities to generate ad sales. MORE

Can native advertising succeed in small news operations? 8/4/14

By Jaci Smith, managing editor, Faribault Daily News
Over the next eight months, the 5,200-circulation Faribault Daily News will be working to build a native advertising model that works for it. Follow the paper's progress through this blog. MORE

AAM merges with digital auditing leader ImServices 6/3/14

Service suite addresses interactive ad fraud and new ad viewability certification service. MORE
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