Columbus Dispatch moves to Presteligence for e-tearsheets, e-invoices 7/10/18

Presteligence has entered into a service agreement with The Columbus (Ohio) Dispatch for Adinfinitum, a hosted electronic tearsheet and invoice delivery system. Owned by GateHouse Media, The Dispatch will move to Presteligence for its advertising service portal and invoice delivery.

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FDA says ads for e-cigarettes, vapor products must carry warning 5/15/18

The U.S. Food and Drug Administration (FDA) is requiring a new warning statement be included on packaging and advertisements for electronic cigarettes, vapor products, cigarette tobacco, roll-your-own (RYO) tobacco, pipe tobacco, hookah tobacco and cigars.

The new health-warning statement requirements and compliance dates were announced in a guidance document issued by the FDA on May 10.

Beginning Aug. 10, advertisements for the covered tobacco products must bear the new addictiveness warning. The requirement applies to manufacturers, importers, distributors and retailers that create their own advertisements for covered tobacco products.

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Where's the Southern ad spend? 5/8/18

Here's your chance to find out what YOUR advertisers are thinking.

Borrell Associates invites SNPA members to participate in its 2018 Local Advertiser Survey, which is now underway.

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Transparency is important in subscription campaigns 4/30/18

By L. Michael Zinser, The Zinser Law Firm

To drive revenue, publishing companies are increasingly producing "premium editions" for their newspapers.

Many legal issues must be considered when preparing newspaper subscription promotions. What you communicate about "premium editions" – the cost and how they impact the length of a newspaper subscription can be critical, legally. These legal issues were brought into sharp focus in a recent lawsuit.

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Digital transformation: Keeping up with the consumer shopping revolution 2/27/18

By Laura Cole, vice president, marketing, Vivial

Time certainly does things. Remember when making a purchase meant seeing commercials for a product, scouring print ads and then visiting the store to buy a product? That was all before technology took over. The reality is that the digital transformation has had a huge impact on how we live, play, do business and shop for products and services.

Today, the average consumer references 10 sources before making a purchase (Google, 2017), and 67 percent of a consumer's purchase journey is done digitally.

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Lineup Systems' Adpoint App now available on Salesforce AppExchange 2/27/18

Lineup Systems' Adpoint App is now available on the Salesforce AppExchange, empowering media businesses to connect with their customers, partners and employees in entirely new ways. The Adpoint App delivers one of the most comprehensive media sales solutions on the Salesforce AppExchange. It provides Adpoint's lead-to-billing functionality within the Salesforce Sales Cloud environment, including Adpoint CPQ (Configure, Price, Quote), complex pricing, workflow and invoicing visibility.

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Classifieds done right 2/15/18

Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.

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For your readers and advertisers: ready-to-use guide to the Super Bowl 1/16/18

Finalizing your plans for Super Bowl coverage and sales? Coverage planned? New ad revenue booked?

Check out GateHouse Media's one page wrap-up to the biggest NFL game of the year: the 2018 Super Bowl.

GateHouse Media's sports experts at the Center for News and Design will provide a ready-to-use preview page, highlighting the strengths and weaknesses of both teams, what to expect at kickoff and including facts, info and essential data about the game.

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Cars.com and McClatchy accelerate affiliate market transition 1/9/18

Cars.com Inc., a leading online automotive marketplace, and McClatchy have announced an agreement to convert the remaining 17 affiliate markets into the Cars.com direct sales channel prior to the October 2019 affiliate agreement expiration date. The agreement follows an earlier November 2017 initial accord to convert five markets.

The new agreement includes marketing support payments through 2019 reflecting a continuing relationship between Cars.com and McClatchy, a smooth transition and an opportunity to immediately introduce digital advertising solutions for the benefit of dealer customers.

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Research Alert: Local direct mail advertising on the rise 12/12/17

In the rush to focus on digital, you may have missed the fact that consumer usage of direct mail advertising has been on the rise. In fact, direct mail recently surpassed daily newspapers as the leading way consumers get coupons.

To learn more, Borrell Associates surveyed 1,640 local businesses that advertise via the U.S. Mail. The findings are now available from Borrell Associates.

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