Native Advertising That Works to be unveiled at Mega-Conference 2/19/14

Content That Works announces Native Advertising That Works, a new division dedicated to producing white-label local sponsored stories on behalf of local media companies. MORE

Download football ad promoting value of newspapers 1/30/14

The Newspaper Association of America has produced a football ad for newspapers to run this weekend that focuses on the power of newspaper media and the value newspapers offer to advertisers. MORE

USA TODAY announces ad meter collaboration with Adobe 1/30/14

As official insights partner, Adobe will help infuse Ad Meter with Adobe Digital Index Data on consumer response and trends surrounding Super Bowl advertising in 2014. MORE

Improvements coming to Richmond Media Group newspapers’ classified sections 1/30/14

Richmond Media Group newspapers will join the ranks of newspapers across the country by introducing a new six-column format to their classified pages on Tuesday. MORE

Senate Finance Committee urged to reconsider tax on advertising 1/16/14

A proposed tax on advertising would have a devasting impact on our nation's economy and on millions of American businesses, SNPA and newspaper press associations across the country charged in a joint letter to Sen. Max Baucus of Montana, chairman of the U.S. Senate Committee on Finance. The letter urges the senator to reconsider the proposal included in the Discussion Draft on Cost Recovery and Accounting Language that would change the current tax treatment of advertising expenses. MORE

10 tips for planning, selling and promoting auto racing promotions 12/4/13

By Matt Coen, president and co-founder, Second Street
Auto racing promotions are a huge opportunity for newspapers. In fact, auto racing is the #1 spectator sport in the United States and the #2 regular season sport on TV. MORE

A+ for Advanced Digital Sales Training Course 12/3/13

This course covers everything from using digital tools for finding more prospects, how to prepare multi-media ad packages and how to sell to the top online-spending business categories. This article includes a link where you can view one module at no cost! MORE

Why a spa deal card can work in every market 11/21/13

By Matt Coen, president and co-founder, Second Street
Spa cards are a big opportunity for the holiday season. Here are some tips for selling and structuring a spa card for maximum success. MORE

AP works with Polar to deliver native ads 11/7/13

The Associated Press has chosen MediaVoice, a native advertising platform from Polar, to deliver content-based advertisements across its desktop and mobile properties. MORE

NEWSCYCLE Solutions acquires Atex AdBase to accelerate growth 11/7/13

Purchase of Atex advertising business adds financial strength, innovative technologies and prestigious customer base to NEWSCYCLE Solutions. Company also announces appointment of Preston McKenzie as chief executive officer. MORE
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