Politics pays off for Lexington Herald-Leader/Kentucky.com 7/7/15

By Jane Nicholes

An early decision by the advertising staff of H-L Media (Lexington Herald-Leader and kentucky.com) to take an organized, systematic approach to political ads proved to be crucial in getting a handle on the 2014 campaigns, the candidates and the types of ads that would be part of what was termed "multi-media solutions."

The result was just under $236,000 in revenue and a template for the future.

Rufus Friday, president and publisher of the Lexington Herald-Leader, will address SNPA's News Industry Summit in October with a detailed look at how the newspaper and McClatchy are ramping up to be even more successful in the 2016 political races.

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Transparensee offers real estate, events listing technology 5/18/15

By Jane Nicholes

Real estate is all about location, location, location. Real estate online searches are all about speed, range and similarity. For some 75 newspaper clients, Transparensee markets what it believes to be faster, more efficient solutions for real estate and calendar listings, both online and print.

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Tru Measure partnering with Fayetteville Observer, Liberty Point Media 4/13/15

Tru Measure, the media measurement and analytics technology firm owned by The McClatchy Company, has announced a long-term partnership with The Fayetteville Observer of North Carolina and its digital ad agency, Liberty Point Media.

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Digital engagement creates economic returns 4/7/15

By Matt Lindsay, president, Mather Economics (special to the SNPA eBulletin)

In today's publishing environment, it is possible to see precisely what content leads to the most engagement, meaning how many readers are consuming content and for how long, and we can use these insights to manage the business.

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Raise prices where and when you can 3/24/15

By Matt Lindsay, president, Mather Economics (special to the SNPA eBulletin)

Publishers, particularly of newspapers, face an advertising market that is changing daily. Programmatic buying and selling of advertising inventory is adding new sales channels that require new business practices and analytics. Similarly, changing advertising practices are placing more emphasis on targeting and audience metrics. This article introduces the pricing strategies and tactics that publishers can use to maximize the revenue they receive for their advertising inventory.

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Three traits of the very best sales people 3/24/15

By Sammy Papert

At virtually every AdSeller training session that he conducts, Sammy Papert shares the qualities or personality traits he believes make the very best sales people in the galaxy. There are THREE ... in order. Think about it before reading this column and let him know if you agree, disagree or if this lineup can be improved.

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BIA/Kelsey: Franchise SMBs to spend nearly half of annual ad budget on digital 3/10/15

Franchises are upping their spending on advertising and promotion and allocating a growing share of their ad budgets to digital media, according to a new report from BIA/Kelsey titled, "Franchise SMBs -- Advertising & Marketing Trends." The report is based on data from BIA/Kelsey's Local Commerce Monitor, an ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs).

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The State of Media Sales: Initial findings released 2/24/15

By Cindy Durham, assistant executive director, SNPA

Sixty-six percent of media sales managers and executive managers surveyed for the 6th annual State of Media Sales survey did not make their goals in 2014, C. Lee Smith said Monday at the Key Executives Mega-Conference in Atlanta. Smith, president and CEO of Sales Development Services and publisher of Media Sales Today, which conducts the annual survey, announced the first 10 survey findings at the Mega-Conference.

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Mobile usage in car shopping grows significantly -- again 1/27/15

The use of multiple devices to shop for vehicles nearly doubled in two years, according to a 2015 AutoTrader.com study.

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Goss works with Innotech to give The New York Times new supersize capabilities 1/6/15

Goss International has completed a press enhancement project with Innotech involving the installation of full-color panorama gatefold capabilities for The New York Times. The new formats allow the publisher to offer advertisers innovative placement opportunities to create maximum impact. Read more from Goss International.

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