The State of Media Sales: Initial findings released 2/24/15

By Cindy Durham, assistant executive director, SNPA
Sixty-six percent of media sales managers and executive managers surveyed for the 6th annual State of Media Sales survey did not make their goals in 2014, C. Lee Smith said Monday at the Key Executives Mega-Conference in Atlanta. Smith, president and CEO of Sales Development Services and publisher of Media Sales Today, which conducts the annual survey, announced the first 10 survey findings at the Mega-Conference. MORE

Ethical thinking 2/17/15

By Jules Ciotta
In economically slow times, organizations need to be careful not to compromise integrity and values. It is easier to accept taking a loss than ethical routes when there can be gain. Most often there is loss in the long term. Most decisions have ethical implications. The right thing to do oftentimes isn't completely clear. MORE

Capturing the right print and digital data 2/10/15

By Matt Lindsay and Arvid Tchivzhel, Mather Economics (special to the SNPA eBulletin)
The move to digital news publishing has resulted in endless amounts of data and, thus, significant opportunities to analyze that data to drive revenue, tailor content, remain competitive and more strategically appeal to advertisers – to name but a few. However, many publishers are unsure which data to capture for insights that will actually make a difference when applied to the business. MORE

Strategic planning 2/3/15

By Jules Ciotta
One of the challenges with strategic planning sessions is that once the vision, goals and objectives have been identified, the good thinking that created them often stops. MORE

Activation fees: What newspapers can learn from the services industry 1/27/15

By Chris Christian, vice president, Mather Economics (special to the SNPA eBulletin)
If your newspaper is not charging activation fees for new subscription accounts, you could be missing out on a significant potential revenue source. Activation fees are commonplace in the service industry and, in recent years, also have been getting the attention of newspapers. MORE

SNPA salary survey offers great benchmark data 1/16/15

SNPA members are encouraged to participate – at no cost – in the 2015 SNPA Salary Survey. The questionnaire, which is available as an Excel spreadsheet, includes just those positions that had the most data recorded in the past few years. Designed for daily newspapers, this simplified spreadsheet will make it easy for newspapers to take part with a minimum amount of time on the part of their staffs. MORE

2015 Mileage Surveys are due next Wednesday 2/24/15

Compare your newspaper's mileage reimbursement allowances with that of other newspapers – through the no-cost SNPA Mileage Survey. MORE

Why one size doesn't fit all 1/13/15

By Matt Lindsay, president, Mather Economics (special to the SNPA eBulletin)
Publishing has become a tough business. Gone are the days of relatively easy profits and high margins. Advertising revenue no longer covers all the overhead expense and subsidizes the cost of subscriptions, so readers pay a fraction of the cost to produce and deliver the product. The Internet and new digital distribution channels have forever changed the economics of the publishing business and the relative balance of advertising versus audience revenue. What are the implications for revenue growth and the profit maximizing pricing strategy under this new paradigm? MORE

New Year's Resolution: Be a leader, not a manager 1/5/15

By Jane Nicholes
In shrunken newsrooms buffeted by rapidly changing missions, technology and job descriptions, it's easy for managers to worry first and foremost about keeping their own heads above water. But losing sight of the needs and goals of employees makes them less productive than they could be, says corporate trainer and coach Jules Ciotta. MORE

Top Revenue and Audience-Growth Ideas 12/16/14

For just $35, receive a 23-page PDF highlighting Top Revenue and Audience-Growth Ideas shared by SNPA members. As a bonus, the last page of the report includes a link to a PDF version of a PowerPoint presentation on this same topic at the 2014 News Industry Summit, led by SNPA President Charles Hill Morris and Steve Gray. MORE
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