It's not too late to participate in SNPA's Salary Survey 4/20/15

By Charles Hill Morris, regional manager, Morris Multimedia
President, SNPA

Data matters in today's business environment. Long gone are the days of shooting from your hip and acting on pure gut instinct. The SNPA Salary Survey – designed for daily newspapers – is a low-cost member service that is packed full of great data. The survey allows you as industry leaders to make informed human resource decisions. To take advantage of this valuable information, your questionnaire must be received by the SNPA staff by Wednesday, May 20.

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Without accountability, a leader will fail 4/14/15

By Jules Ciotta

Success for any leader requires three factors: responsibility, authority and accountability. All are important, but accountability can be the trickiest to achieve.

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Digital engagement creates economic returns 4/7/15

By Matt Lindsay, president, Mather Economics (special to the SNPA eBulletin)

In today's publishing environment, it is possible to see precisely what content leads to the most engagement, meaning how many readers are consuming content and for how long, and we can use these insights to manage the business.

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Steps to assert yourself 3/31/15

By Jules Ciotta

You need to have a direct exchange with one of your co-workers, but you can't seem to bring yourself to march into the person's office and speak your mind. If you find yourself hesitating when you need to deal with a potential conflict, here are some steps to follow.

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Raise prices where and when you can 3/24/15

By Matt Lindsay, president, Mather Economics (special to the SNPA eBulletin)

Publishers, particularly of newspapers, face an advertising market that is changing daily. Programmatic buying and selling of advertising inventory is adding new sales channels that require new business practices and analytics. Similarly, changing advertising practices are placing more emphasis on targeting and audience metrics. This article introduces the pricing strategies and tactics that publishers can use to maximize the revenue they receive for their advertising inventory.

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The best foundation for your acquisition, retention and distribution model 3/9/15

By Bob Terzotis and Jack Curran, Mather Economics

Financial success in the newspaper industry is determined in many ways by the efficiency and effectiveness of your customer acquisition, retention and distribution strategies. This article looks at performance metrics used by industry executives who track and monitor in these areas.

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Evaluating your expense model: Potentially a big win for your bottom line 2/24/15

By Bob Terzotis, vice president, Mather Economics (special to the SNPA eBulletin)

For most executives, keeping up with the rapidly changing publishing business has required them to "up their game" and rethink their approach to managing revenues. To compensate for shrinking print advertising revenues, publishers are placing greater emphasis on digital revenues, finding ways to effectively move print advertisers to digital advertising and counting on circulation revenue to play a much larger role in the total revenue picture. Often, newspaper executives focus only on their expense line during budget season or when revenue isn't meeting expectations. However, strategic operational expense adjustments are necessary to maintain profitability and warrant the same level of focus as revenue – especially for departments that require a significant portion of your operating budget.

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The State of Media Sales: Initial findings released 2/24/15

By Cindy Durham, assistant executive director, SNPA

Sixty-six percent of media sales managers and executive managers surveyed for the 6th annual State of Media Sales survey did not make their goals in 2014, C. Lee Smith said Monday at the Key Executives Mega-Conference in Atlanta. Smith, president and CEO of Sales Development Services and publisher of Media Sales Today, which conducts the annual survey, announced the first 10 survey findings at the Mega-Conference.

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Ethical thinking 2/17/15

By Jules Ciotta

In economically slow times, organizations need to be careful not to compromise integrity and values. It is easier to accept taking a loss than ethical routes when there can be gain. Most often there is loss in the long term. Most decisions have ethical implications. The right thing to do oftentimes isn't completely clear.

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Capturing the right print and digital data 2/10/15

By Matt Lindsay and Arvid Tchivzhel, Mather Economics (special to the SNPA eBulletin)

The move to digital news publishing has resulted in endless amounts of data and, thus, significant opportunities to analyze that data to drive revenue, tailor content, remain competitive and more strategically appeal to advertisers – to name but a few. However, many publishers are unsure which data to capture for insights that will actually make a difference when applied to the business.

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