Are you telling the positive story of the importance of your newspaper in your local community? Then share it with your peers!
All of us recognize the need to market our brands as the most trusted source of local news and information. Many of you are doing it well – others aren't doing it at all. So let's learn from each other.
SNPA wants to help you access the best of the best when it comes to local marketing campaigns and what our members are doing to fight this battle.MORE
Patrick Dorsey, regional vice president for the Coastal Group of GateHouse Media, and publisher of the Herald-Tribune Media Group in Sarasota, Fla., has been named president of SNPA, effective immediately.
He was appointed by the SNPA Executive Committee to succeed Les Simpson, who stepped down after leaving the Amarillo (Texas) Globe-News. Simpson plans to stay in Amarillo and work outside the newspaper industry.MORE
Beginning in April, 24 bestselling authors will write original 800-word essays for local newspaper readers via a new column, "The Writer's Notebook." Every other week a different author will explore everyday life – familiar joys and sorrows, hassles and triumphs – exclusively for newspapers with average daily print circulations of less than 100,000.MORE
Texas-based Greensheet Media, a weekly shopper with 19 zones and a total weekly circulation of 650,000, recently upgraded its production workflow with ProImage browser-based, HTML 5 compliant NewsWay-X.MORE
The Florida Times-Union has announced plans to reduce its non-production workforce by about 10 percent, or about two dozen positions.
The restructuring is across the board for 2018, including the departments of advertising, circulation, newsroom, accounting and administration.
Many of the positions were eliminated through attrition or transfer, said Mark Nusbaum, president of the Times-Union.MORE
The Associated Press and Arkadium will collaborate to integrate Arkadium's InHabit artificial intelligence tool into AP's professional football, college football and college basketball Digital News Experiences.
The integration of InHabit into AP's DNEs will allow for greater interaction with readers through automatically generated intelligent and contextual content provided by Arkadium.MORE
Paginated sports previews from The Associated Press kicked off 2018 with a new look from the Adams Publishing Group's Big Sky News Design team, beginning with the Winter Olympics edition that was released last week.MORE
The clock is ticking toward Opening Ceremonies for the 2018 Winter Olympics in Pyeongchang County, South Korea. Are you ready?MORE
The newest Newscycle Mobile software release adds support for the Apple iPhone X and includes several features that enhance mobile user experience, create new revenue opportunities and simplify app management.MORE
TownNews.com and Brainworks Software today announced a strategic partnership aimed at providing new and innovative solutions that help print, broadcast, digital and web-native media companies jumpstart revenue and audience engagement.
The companies will collaborate to create integrations between their industry-leading content management, CRM, digital publishing, advertising management and circulation management systems that help media organizations reduce costs while unlocking new revenue streams.MORE
By 2021, 90 percent of Kroger’s in-store sales are expected to be influenced by digital in some way, Michael Wilhite told attendees at the Mega-Conference last Tuesday.
Wilhite is vice president of data strategy for 84.51° – the analytics arm of Kroger. This division employs a sophisticated, proprietary suite of tools and technology to turn customer data into knowledge. Its aim is to put the customer at the center of every business decision.
Kroger’s advertising strategy is centered on using big data and knowledge about its customers to cut through the clutter to drive real connections and sales.
While Kroger’s heritage is that of a grocery retailer, Kroger Precision Marketing, which launched in the Fall of 2017, is giving the company the opportunity to expand its business through exclusive touchpoints: advertising on Kroger channels, word-of-mouth advertising and advertising across the web.More
Link below includes 3-minute video clip.
The importance of the newsroom and of newspapers publishing engaging, relevant, local news was emphasized again and again by media executives on the "Investing in Newspapers" panel at the recent Key Executives Mega-Conference.
Over the last 13 years, the newspaper industry has lost more than 1,400 newspapers in the U.S. to closures, mergers and the downsizing of smaller free-standing newspapers that have become editions of larger regional ones, said Penelope Muse Abernathy, Knight Chair, Digital Media Economics, School of Media and Journalism at the University of North Carolina, Chapel Hill.
"We've lost more than 1,000 newspapers," she said, "but the decline in circulation has been even more dramatic. It's been halved. Total print circulation – that includes all weeklies and dailies – has declined from 117 million to 67 million, the biggest drop coming in dailies."
She said, "The average print circulation of a daily newspaper in 2018 is 20,000. Since 2004, more than a third of all newspapers have changed hands and about half of them have changed hands two times or more."
When calculcated based on the number of newspapers (not on the circulation of those papers), she said the top 25 companies own a third of the nation's newspapers and control about 50 percent of print circulation.
Three of those companies – Adams Publishing Group, Hearst and AIM Media Management – were among the conference panelists.More
Block Communications markets NewsSlide as "more than an app." Instead, it's a new way to present news and advertising combining the best of print, TV and internet with the goal of immersing the reader.
Block executives call it a game-changer.
"It starts with the content," said Lisa Hurm, vice president and general manager of the Pittsburgh Post-Gazette. "We needed a content strategy that appeals to people who really wanted to know what the news of the day was."More