The News Media Alliance has launched the final ad of the second phase of its Campaign to Support Real News. The new ad puts an exclamation point on the storyline it began in October 2017 with a strong statement: "We Are Real News," and unlike other news "publishers," our high-quality investigative journalists are committed to reporting the truth.MORE
In a column published yesterday, Clint Shelton, publisher of The Decatur (Ala.) Daily, announced that the paper is changing the print frequency of the paper to five days a week – because of changing reader habits and a new tariff being levied against newsprint.
Beginning March 5, the print edition of The Decatur (Ala.) Daily will be delivered daily except Saturday and Monday. The monthly subscription rate, unchanged since 2015, will not change.MORE
Reprinted from The Virginian-Pilot
The Virginian-Pilot in Norfolk, Va., has announced that it will outsource much of its newsroom print page design to an outside vendor.
The Pilot previously said it was considering taking this action as a way to save money in an era where newspapers are seeking to grow online while fighting a decline in print revenue.MORE
Reprinted from Columbia Journalism Review
In mid-January, the U.S. Department of Commerce slapped a tariff on Canadian newsprint, which is used by around 75 percent of U.S. publishers and is particularly prevalent in the Northeast. Even though the duty may yet be reversed, American newspapers – already struggling to go to print in an era of rapidly declining circulation – have to pay it in the meantime. Many publishers fear it'll add upward of 10 percent to their print costs, and could even result in job losses.MORE
Lee Enterprises, Incorporated has sold its newspaper and digital media operations in Maysville, Ky., to Champion Media LLC, including The Ledger Independent and maysville-online.com, according to Randy Cope of Cribb, Greene & Cope who represented Lee Enterprises in the sale.MORE
Paxton Media Group has purchased The Daily Herald of Roanoke Rapids, N.C., from Wick Communications.
Dirks, Van Essen & Murray, a media merger and acquisition firm based in Santa Fe, N.M., represented Wick Communications in the transaction. Terms of the transaction were not disclosed.MORE
Tony Baker has announced that his family has entered into a definitive agreement to sell substantially all of the assets of RG Media Company to GateHouse Media, a subsidiary of New Media Investment Group Inc. RG Media Company publishes the 46,000-circulation Eugene (Ore.) Register-Guard.MORE
By 2021, 90 percent of Kroger’s in-store sales are expected to be influenced by digital in some way, Michael Wilhite told attendees at the Mega-Conference last Tuesday.
Wilhite is vice president of data strategy for 84.51° – the analytics arm of Kroger. This division employs a sophisticated, proprietary suite of tools and technology to turn customer data into knowledge. Its aim is to put the customer at the center of every business decision.
Kroger’s advertising strategy is centered on using big data and knowledge about its customers to cut through the clutter to drive real connections and sales.
While Kroger’s heritage is that of a grocery retailer, Kroger Precision Marketing, which launched in the Fall of 2017, is giving the company the opportunity to expand its business through exclusive touchpoints: advertising on Kroger channels, word-of-mouth advertising and advertising across the web.More
Link below includes 3-minute video clip.
The importance of the newsroom and of newspapers publishing engaging, relevant, local news was emphasized again and again by media executives on the "Investing in Newspapers" panel at the recent Key Executives Mega-Conference.
Over the last 13 years, the newspaper industry has lost more than 1,400 newspapers in the U.S. to closures, mergers and the downsizing of smaller free-standing newspapers that have become editions of larger regional ones, said Penelope Muse Abernathy, Knight Chair, Digital Media Economics, School of Media and Journalism at the University of North Carolina, Chapel Hill.
"We've lost more than 1,000 newspapers," she said, "but the decline in circulation has been even more dramatic. It's been halved. Total print circulation – that includes all weeklies and dailies – has declined from 117 million to 67 million, the biggest drop coming in dailies."
She said, "The average print circulation of a daily newspaper in 2018 is 20,000. Since 2004, more than a third of all newspapers have changed hands and about half of them have changed hands two times or more."
When calculcated based on the number of newspapers (not on the circulation of those papers), she said the top 25 companies own a third of the nation's newspapers and control about 50 percent of print circulation.
Three of those companies – Adams Publishing Group, Hearst and AIM Media Management – were among the conference panelists.More
Block Communications markets NewsSlide as "more than an app." Instead, it's a new way to present news and advertising combining the best of print, TV and internet with the goal of immersing the reader.
Block executives call it a game-changer.
"It starts with the content," said Lisa Hurm, vice president and general manager of the Pittsburgh Post-Gazette. "We needed a content strategy that appeals to people who really wanted to know what the news of the day was."More