The University of Florida College of Journalism and Communications has announced that the Brechner Center for Freedom of Information has been awarded $125,000 from the Hearst Foundations for the Center's "Data Deserts" initiative.MORE
A major challenge in today's media world is holding on to your staff, specifically experienced personnel. This is especially true in the media industry, which includes print, radio and broadcast with marketing and research staff.
Today's media sales teams are taking more responsibility for revenue by delivering more strategic recommendations and striving to close more business quickly. Having marketing research resources achieves this efficiently by embracing the shift from market research as an expense or a cost center to a revenue generator.
Since so many in the media industry are asking their staff to do more multi-tasking, Research Director On Demand suggests the following tips to help you with your marketing and advertising sales research.MORE
A new law proposed by state Rep. Chris Pringle and state Sen. Cam Ward would completely overhaul Alabama's open records law – making it enforceable and giving citizens better, cheaper access to their government.
Read this column by Kyle Whitmire, state political columnist for the Alabama Media Group.MORE
As our industry continues to transform and shift, one thing remains the same: the amount of talent growing in our newsrooms. This year's list of young newspaper professionals moving our industry forward showcases a wide range of skills. From technology and content to events and marketing, these 25 men and women aren't afraid to try new things. They believe in the power of journalism, and they're working hard to make sure it has a future.MORE
The Bastrop Enterprise stopped the presses March 29, but its memories will live on, as will its 118 years of history in the city of Bastrop, La.MORE
NEWSCYCLE Solutions has received a patent for a new technique in unsupervised learning. The technology uses methods in the NewsEdge software for clustering like content.
Newscycle's NewsEdge content-as-a-service solution uses the algorithm to group more than 750,000 news articles a day into buckets of single-themed news events, continuously throughout the day, in real time.MORE
A team of investigative journalists at The Atlanta Journal-Constitution, whose reporting led the City of Atlanta to overhaul its practices for responding to public-records requests, is the winner of the 2019 Brechner Freedom of Information Award.MORE
Town News has introduced BLOX Notifier, an application that helps streamline, manage and automate social and push notifications within the BLOX CMS platform.MORE
Brainworks, in collaboration with CRM development partner APG Media, has released three new CRM innovations designed to increase revenue opportunities and drive greater sales team efficiencies for print and digital publishers.MORE
FOIA protects press and public's access to information on retailer revenue from SNAP, Reporters Committee argues
The Reporters Committee for Freedom of the Press is supporting Argus Leader Media in its fight for public access to information about how much revenue retailers earn from the federal nutrition assistance program, SNAP.MORE
For Adams Publishing Group, cutting edge technology and automation will give even the smallest community newspaper marketing and subscriber retention capabilities that weren't possible before.
APG has selected LEAP Media Solutions for the job. LEAP, based in Raleigh, N.C., is a full-service provider of data-optimized omnichannel marketing solutions. Its clients include GateHouse Media, Tribune Publishing and Shaw Media Group among many others.
For APG, LEAP is a high-end solution for community papers with small circulation staffs. Founded in 2013 by Mark Adams with the support of his family, APG consists of 27 daily papers, more than 100 non-dailies and other media businesses in 15 states and the District of Columbia.
"Our circulation departments are focused on getting the paper out every day, and this type of marketing seems to go by the wayside. We just never get to it. That is why we decided to go with LEAP," said Esther Maina, vice president of circulation and marketing and audience development.
According to its news release, "LEAP specializes in the media industry, applying best practices in the use of data, analytics and multi-channel marketing to drive digital and print subscriber initiatives, enhance customer value and diversify revenue. At the heart of those solutions is the BlueVenn Omnichannel Marketing Hub, specifically tailored to deliver analytics and customer journeys that grow, engage and monetize audiences."
Maina said the technology is "head and shoulders" above anything else she's seen in a newspaper career dating back to 1981. "It's like a wizard machine," she said.More
In a letter to subscribers this past weekend, Walter E. Hussman Jr., publisher of the Arkansas Democrat-Gazette, outlined an experiment the paper undertook last year in Blytheville, Ark., designed to confront the reality of declining profits.
For the first time in over 20 years, the Arkansas Democrat-Gazette lost money in 2018. "Our profit had declined every year for a decade, but we were now unprofitable and losses would be mounting," he wrote.
"Confronted with this reality, one logical option was to cut back on unprofitable circulation in remote areas of the state, something most newspapers had done years earlier," the letter said. "But realizing that newspapers are not just a business, but a public trust vital to our democracy, we tried to determine some way we could continue to be a statewide newspaper delivered to all 75 counties. We knew that thousands of our subscribers had started reading the exact replica of the newspaper on their own iPad. Most told us they liked it so much they had continued their subscription but had stopped reading the print copy."More
With each Memorial Day that passes, putting faces to the names of veterans killed in Vietnam becomes more urgent. And community newspapers are uniquely positioned to help the cause, says Andrew Johnson, president of the National Newspaper Association.
In 1973, a fire at a government storage facility in St. Louis destroyed more than six million military records, among them thousands upon thousands of photographs of Vietnam veterans killed in action. Of the 58,300 veterans who died, 24,000 photos were still missing in 2013 when a concerted effort began to locate and collect them for the Vietnam Veterans Faces Project.
As of Friday, all but 1,064 photographs had been provided by family members or located by members of the news media and veterans groups across the country. Eleven states, Puerto Rico and Guam still have veterans with missing photos.More