Ad campaign emphasizes difference made by The Post and Courier 2/20/18

A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.

Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."

She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."

Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.


What a California newspaper is learning as it experiments with podcasting 2/19/18

By Jennifer Nelson, Donald W. Reynolds Journalism Institute

A California newspaper is learning as it experiments with podcasting using its existing staff. The Q&A dives into questions like: “What goes into creating a podcast episode?” “What’s the most effective way to promote the podcast?” “What has been the biggest challenge when it came to launching the podcast or continuing to produce the segments?”


Classifieds done right 2/15/18

Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.


W.B. Grimes changes ownership 2/14/18

W.B. Grimes & Company, a leading mergers and acquisitions (M&A) advisory firm serving the media, entertainment and professional sports industries, has announced that its Global Media, Events & Information Services Group, and its Newspapers Group have been acquired by John J. McGovern, a former senior associate with the firm.


Marketing campaign - Charleston, S.C. 2/14/18

Shared by The Post and Courier, Charleston, S.C.


Greenwood Commonwealth begins publishing five days a week 2/13/18

Reprinted from the Commonwealth, Greenwood, Miss. (edited slightly)

The Commonwealth (Greenwood, Miss.) will no longer publish a print edition on Mondays due to advertising declines, company officials have announced.

The change to producing a print edition Tuesday through Friday afternoons and Sunday morning went into effect this month.


How to turn Facebook's recent changes into big ad dollars 2/13/18

On Jan. 11, Facebook made some major changes that could seriously impact newspaper advertisers. So, how do you turn this news into more ad dollars for you?

Veteran media sales expert, Ryan Dohrn, will share the ins and outs of these changes, and explain what you can do to turn these changes into money in your pocket! From an explanation of changes to tips on how to educate your advertisers, this is a must-attend webinar for ad sales executives of all levels.


Tribune Interactive to house digital assets and pursue growth strategy for company 2/12/18

With an enhanced balance sheet following the sale of the California News Group, tronc, Inc. is embarking on a national digital growth strategy through its newly reorganized Tribune Interactive division, which will operate the digital functions of the company, as well as pursue strategic growth investments and acquisitions, such as its newly announced majority ownership in high growth consumer reviews and e-commerce company, BestReviews.


Lexington Herald-Leader's 'TMC' win reversed by U.S. Sixth Circuit 2/12/18

By John Bussian

The Lexington Herald-Leader's 2017 First Amendment "right to distribute" win before a Kentucky federal trial court was reversed in January by the U. S. Court of Appeals in Cincinnati.


A tough but necessary decision 2/12/18

Three days after the big announcement, Jack Ryan, editor of the Enterprise-Journal in McComb, Miss., said he was surprised by the quiet reaction to the paper's decision to stop printing a Monday edition.