A new branding campaign launched by The Post and Courier in Charleston, S.C., emphasizes Real News. A Real Difference.
Chris Zoeller, director of strategic marketing, says: "We want our audience to know how we make a difference in small and big ways through our commitment to journalism and delivering the news our community needs."
She added, "We want anyone who is touched by this campaign to sense the pride our staff has in their job and the role the newspapers play in the community to keep them informed."
Click on link below to view the print campaign, videos and learn how you can share your marketing materials for this SNPA collection.MORE
By Jennifer Nelson, Donald W. Reynolds Journalism Institute
A California newspaper is learning as it experiments with podcasting using its existing staff. The Q&A dives into questions like: “What goes into creating a podcast episode?” “What’s the most effective way to promote the podcast?” “What has been the biggest challenge when it came to launching the podcast or continuing to produce the segments?”MORE
Creative Circle and The Newspaper Manager have joined forces to launch an innovative and affordable classified ad production suite for print and digital media.MORE
W.B. Grimes & Company, a leading mergers and acquisitions (M&A) advisory firm serving the media, entertainment and professional sports industries, has announced that its Global Media, Events & Information Services Group, and its Newspapers Group have been acquired by John J. McGovern, a former senior associate with the firm.MORE
The Commonwealth (Greenwood, Miss.) will no longer publish a print edition on Mondays due to advertising declines, company officials have announced.
The change to producing a print edition Tuesday through Friday afternoons and Sunday morning went into effect this month.MORE
On Jan. 11, Facebook made some major changes that could seriously impact newspaper advertisers. So, how do you turn this news into more ad dollars for you?
Veteran media sales expert, Ryan Dohrn, will share the ins and outs of these changes, and explain what you can do to turn these changes into money in your pocket! From an explanation of changes to tips on how to educate your advertisers, this is a must-attend webinar for ad sales executives of all levels.MORE
With an enhanced balance sheet following the sale of the California News Group, tronc, Inc. is embarking on a national digital growth strategy through its newly reorganized Tribune Interactive division, which will operate the digital functions of the company, as well as pursue strategic growth investments and acquisitions, such as its newly announced majority ownership in high growth consumer reviews and e-commerce company, BestReviews.MORE
The Lexington Herald-Leader's 2017 First Amendment "right to distribute" win before a Kentucky federal trial court was reversed in January by the U. S. Court of Appeals in Cincinnati.MORE
Recently, a former newspaper carrier filed a wage claim with the North Carolina Department of Labor, claiming employee status at a daily newspaper in the state. The newspaper carrier filed with the state Department of Labor, rather than federal DOL, because the federal wage and hour law contains a complete exemption for newspaper carriers; the North Carolina wage and hour law does not.
Of course, the newspaper stated that the individual was an independent contractor, not an employee. As part of its investigation, the North Carolina Department of Labor asked the company to provide specific information, in order to determine whether there was an employer/employee relationship.More
SNPA is a member of a coalition announced Monday that is fighting proposed countervailing duties (CVD) and anti-dumping duties (AD) on imports of Canadian uncoated groundwood papers including newsprint and other papers.
The coalition – Stop Tariffs on Printers & Publishers (STOPP) – is comprised of members of the printing, publishing and paper-producing industries, which employ more than 600,000 workers.
These preliminary duties, which were assessed by the Department of Commerce in January and March, respectively, are the result of a petition filed by one company, North Pacific Paper Company (NORPAC), an outlier in the paper industry that is looking to use the U.S. government for its own financial gain. The STOPP coalition is concerned that these CVD and AD duties, which range up to 32 percent combined, will saddle U.S. printing and publishing businesses with increased costs and threaten thousands of American jobs.
"To think that one company could file a petition that would so adversely affect the entire newspaper industry is unconscionable," said SNPA Chairman Chris Reen, who is president and publisher of The Oklahoman Media Company. "The consequences of this will be devastating to an industry already under enormous financial pressure. The U.S. Department of Commerce and the U.S. International Trade Commission should heed the warnings from local publishers. There is no way to absorb these costs along the supply chain – they will lead to even more job losses and in some cases, outright news deserts."
SNPA President Patrick Dorsey said: "We are already working hard to absorb the price increases related to a tight newsprint supply environment. Implementing these unreasonable duties of up to 32 percent is inexcusable and will lead to a loss of many more jobs than they claim to save."More
Bill Burgess, Jr. and Brad Burgess have announced that they have entered into an agreement to sell the Lawton (Okla.) Constitution to Southern Newspapers, headquartered in Houston, Texas. Terms of the agreement were not disclosed.More