The Brand Center Process:
The key to success for the future in newspapers is to embrace creative, educated, calculated changes before "the other guys" cannibalize our market share, Professor Kelly O'Keefe of Virginia Commonwealth University told publishers at SNPA's News Industry Summit.
O'Keefe has been a marketing innovator for more 20 years. Prior to becoming a professor and managing director of the VCU Brandcenter, he led O'Keefe Marketing, a pioneer in digital marketing and branding.
During the Tuesday morning General Session in Charlottesville, Va., O'Keefe talked about the power of creative thinking and shared four prototypes for reinvention of the Richmond Times-Dispatch that one of his graduating classes at VCU put together for Publisher Tom Silvestri.
In introducing O'Keefe, Silvestri said the students' work "really launched us into a deep reflection on what our brand is." The project examined what's burgeoning in the digital area and translated that onto print.
Podium is an app that aggregates information on politicians and legislation to help the public learn and make a difference.
BIA/Kelsey’s Media Ad View Plus® forecast will provide nationwide and local spending data for 94 business categories.
Dania Maxwell of the Naples Daily News is presented GRAND PRIZE honors in the SNPA Photo Contest in a ceremony in Naples. Pictured to the left, Manny Garcia, editor, presents the award to Maxwell, and she is congratulated by Publisher Bill Barker.
In addition to GRAND PRIZE honors, she placed first in the video category for a video titled "Little Man and the Pursuit of Happiness." Read more about the photo contest: http://snpa.static2.adqic.com/static/2014PhotoContest.pdf
Read coverage of her award from the Naples Daily News:
By Cindy Durham, assistant executive director, SNPA
While saying she understands the imperative newspapers feel to protect the print edition, Penelope Muse Abernathy, Knight Chair in Journalism and Digital Media Economics at the University of North Carolina, told publishers at the News Industry Summit that they need to be realistic. She outlined a strategy that she said would help them remain relevant and, therefore, profitable in the digital age.
Abernathy, author of the book "Saving Community Journalism: The Path to Profitability," defines community journalism – not by the circulation size of the paper – but by mission. Her definition includes all but about 90 of the largest newspapers in the country (three national newspapers and 87 metro and regional newspapers).
Her book is based on a study conducted among 12 community newspapers, ranging in size from a 7,000-circulation weekly to the 90,000-circulation Deseret News. During lots of talks with readers and advertisers of these newspapers, Abernathy identified key things that both groups are seeking.
SNPA President Charles Hill Morris announced plans on the closing day of the News Industry Summit for SNPA to host a two-day workshop on publishing success in the digital era, in partnership with Penny Abernathy and the University of North Carolina. Watch for more information soon about this program to be held in the spring.
Read the text of his remarks to the SNPA News Industry Summit.
The Silicon Valley startup’s top-rated weather apps will complement the strong Scripps weather brand with this acquisition.
View photos from the Awards Breakfast at the News Industry Summit on the SNPA Facebook page
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Our Facebook page also includes pictures from a reception at the Thomas Jefferson Library during last week's annual convention.
Coverage of conference sessions will be included in next week's eBulletin.
By Sean Ireland, Special to the SNPA eBulletin
Perhaps it is to be expected in an industry noted for its legacy businesses, but whether their companies consist of a single publication or dozens of media enterprises, families are dominant forces in newspapers.
It follows then, that families have often played important leadership roles in industry support organizations such as SNPA. That's the case this year as Charles Hill Morris becomes president of SNPA. He was elected this morning during SNPA's News Industry Summit in Charlottesville, Va.
Meet the NEX GEN Class of 2014
One newspaper and three companies that do business with newspapers have become the latest new members of SNPA.