While saying she understands the imperative newspapers feel to protect the print edition, Penelope Muse Abernathy, Knight Chair in Journalism and Digital Media Economics at the University of North Carolina, told publishers at the News Industry Summit that they need to be realistic. She outlined a strategy that she said would help them remain relevant and, therefore, profitable in the digital age.
Abernathy, author of the book "Saving Community Journalism: The Path to Profitability," defines community journalism – not by the circulation size of the paper – but by mission. Her definition includes all but about 90 of the largest newspapers in the country (three national newspapers and 87 metro and regional newspapers).
Her book is based on a study conducted among 12 community newspapers, ranging in size from a 7,000-circulation weekly to the 90,000-circulation Deseret News. During lots of talks with readers and advertisers of these newspapers, Abernathy identified key things that both groups are seeking.
SNPA President Charles Hill Morris announced plans on the closing day of the News Industry Summit for SNPA to host a two-day workshop on publishing success in the digital era, in partnership with Penny Abernathy and the University of North Carolina. Watch for more information soon about this program to be held in the spring.
Read the text of his remarks to the SNPA News Industry Summit.
The Silicon Valley startup’s top-rated weather apps will complement the strong Scripps weather brand with this acquisition.
View photos from the Awards Breakfast at the News Industry Summit on the SNPA Facebook page
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Our Facebook page also includes pictures from a reception at the Thomas Jefferson Library during last week's annual convention.
Coverage of conference sessions will be included in next week's eBulletin.
By Sean Ireland, Special to the SNPA eBulletin
Perhaps it is to be expected in an industry noted for its legacy businesses, but whether their companies consist of a single publication or dozens of media enterprises, families are dominant forces in newspapers.
It follows then, that families have often played important leadership roles in industry support organizations such as SNPA. That's the case this year as Charles Hill Morris becomes president of SNPA. He was elected this morning during SNPA's News Industry Summit in Charlottesville, Va.
Meet the NEX GEN Class of 2014
One newspaper and three companies that do business with newspapers have become the latest new members of SNPA.
Current news reports about Enterovirus D68, as well as the onset of the cold and flu season have sparked Kid Scoop to create a page dedicated to helping kids take simple steps to reduce their risk of infection. The Kid Scoop "Germ Patrol" page is being offered to newspapers across the country and around the globe as a public service, FREE OF CHARGE.
Tribune Publishing Company has made a strategic investment in Contend, a content creation company that develops and produces entertainment and marketing solutions for local, regional and national brands. The partnership is designed to help marketers engage and activate customers across all platforms, from print to online, social to mobile.
The new company, which is comprised of four distinct channels of solutions, was formed to offer publishers and advertisers a full spectrum of support and comprehensive media solutions that capitalize on a deep-rooted expertise and heritage of media excellence to deliver top-quality service.
Palmer Newspapers, a division of WEHCO Media, has selected More Content Now as its provider of weekly SEC football pages for the 2014-15 season.