Five case studies of optimization and engagement 3/13/18

By Michael Taylor, sales director, CCI

How can news organizations effectively capture the attention of today's digital consumers? Read success stories from media companies around the globe.


Email as a revenue stream 3/12/18

By Jane Nicholes, SNPA Correspondent

Chances are, many SNPA newspapers already know about Site Impact, the email marketing company that goes through 145 million addresses to find just the consumers who may be interested in a client's ad.

While CEO Brandon Rosen keeps the papers' names confidential so as not to give away competitive strategies, he says there are a lot of them. "The reason to work with us for the newspapers is, we're the source. We're a wholesale email marketing company. There are a lot of brokers out there. We don't broker anything."

Rosen will say that six of the 10 largest newspaper companies in the country are clients of Site Impact and two more are in negotiations. Smaller groups of papers use it as well, as do other media companies, advertising agencies, list brokers, radio and TV stations.

Site Impact,, which has recently applied to membership in SNPA, prides itself on speed and the reliability of its database. If one newspaper has its own database of 10,000 emails, Site Impact probably has 20,000 in the same area, Rosen said.


NLRB vacates Hy-Brand joint employment liability standard 3/12/18

By L. Michael Zinser, The Zinser Law Firm

On Feb. 26, the NLRB vacated its recent ruling in the Hy-Brand Industrial Contractors case, which overruled the National Labor Relations Board's controversial Browning-Ferris decision.


HD Media to buy Charleston Gazette-Mail 3/9/18

HD Media, publisher of the Huntington (W.Va.) Herald-Dispatch, has been approved as the successful bidder to acquire the Charleston (W.Va.) Gazette-Mail.


Journalism Competition and Preservation Act of 2018 3/7/18

In an effort to ensure fairness and preserve critical access to trusted, high-quality news, Congressman David Cicilline (D-RI), the ranking member of the House Judiciary Antitrust Subcommittee, introduced the "Journalism Competition and Preservation Act of 2018."


Ogden to acquire Byrd newspapers in Virginia 3/7/18

The Byrd family, owners of daily newspapers in Winchester and Harrisonburg, Va., has reached an agreement to sell its publications to Ogden Newspapers, a family-owned newspaper group with 43 daily newspapers published in 16 states.


New Media Investment Group to acquire Austin American-Statesman 3/6/18

New Media Investment Group Inc., one of the largest publishers of locally based print and online media in the United States as measured by number of publications, announced today that it has agreed to acquire the Austin American-Statesman and its niche publications and companion websites from Cox Media Group, LLC for $47.5 million.


AP, HHMI expand collaboration to bolster health, science coverage 3/6/18

The Associated Press has announced an enhanced collaboration with the Howard Hughes Medical Institute's Department of Science Education that will further expand the news agency's reporting on health and science over the next three years.


SNPA newspapers shine in E&P's '10 Newspapers That Do It Right' 3/6/18

Four SNPA members made the list of Editor & Publisher's "10 Newspapers That Do it Right." And, another five were recognized among the Honorable Mentions. Congratulations!


Kroger and personalization: A grocery retailer becoming a media player? 3/6/18

By Cindy Durham, assistant executive director, SNPA

By 2021, 90 percent of Kroger’s in-store sales are expected to be influenced by digital in some way, Michael Wilhite told attendees at the Mega-Conference last Tuesday.

Wilhite is vice president of data strategy for 84.51° – the analytics arm of Kroger. This division employs a sophisticated, proprietary suite of tools and technology to turn customer data into knowledge. Its aim is to put the customer at the center of every business decision.

Kroger’s advertising strategy is centered on using big data and knowledge about its customers to cut through the clutter to drive real connections and sales.

While Kroger’s heritage is that of a grocery retailer, Kroger Precision Marketing, which launched in the Fall of 2017, is giving the company the opportunity to expand its business through exclusive touchpoints: advertising on Kroger channels, word-of-mouth advertising and advertising across the web.