Bargains361 is like a consignment shop for readers who want to sell their items online but don't know how or have time. The newspaper handles the sale and earns a profit margin of about 35 percent.MORE
The Times-Picayune's Hurricane Katrina ‘Then and Now’ project uses photography to demonstrate the city’s recovery. Read about this ... and more proven ideas ... in a collection shared by SNPA members.
More than a dozen members contributed to this collection, which formed a portion of the basis for a segment at the News Industry Summit in Charlottesville.
Order your copy from SNPA.MORE
Palm Beach Sproutz mobile web-app proves to be a healthy idea!MORE
The initial edition of a new parent magazine published by The Index-Journal in Greenwood, S.C., brought in double the revenue that the paper was expecting! As a result, Lakelands Parent will be published at least quarterly. Initially, the plan was twice a year.MORE
For the Erie Times-News, LEAP Media Solutions' audience-based advertising revenue development program proves "data doesn't lie."MORE
In 2014 The Charlotte Observer started what could be described as an extended brew pub crawl by selling cards that offered customers tastings at between 15 and 18 local breweries across the city. Phyllis Weber, who recently left Charlotte to become advertising director at The Roanoke Times in Virginia, recalls how well the promotion worked.
"This one totally surprised us," she said. The paper made $13,000 in incremental digital revenue, selling about 650 cards at $20 apiece.MORE
Research has proven lucrative for Jones Media.MORE
What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.MORE
Newspaper's post-ballot cocktail reception and awards ceremony continued to engage advertisers after the ballot was over.MORE
As the holiday sales season comes down to the wire, here's a quick way to generate a little more revenue, make readers smile and sell some more papers.
The Bay City Tribune in Texas, which circulates about 4,000 papers twice weekly, filled up two full pages at Halloween with photos of kids in costume, got a major business to sponsor the promotion and made $500. There's no reason the same plan can't work with Santa Claus.More
Take eight people, confine them to a pop up camper and a small outside area for a week, make up some challenges and tell them the winner gets the $10,000 camper. Watch newspaper sales soar.More
The owner of a media company based in West Virginia is testing his own digital coupon system that is available to local businesses without the need of an app.
"The idea behind it is, well, everybody carries their phones around with them," said Brian Jarvis, president of NCWV Media in Clarksburg, W.Va., and a new board member of SNPA.
Also, Jarvis notes, no one turns off their text message function. His system inserts coupons into the mobile wallets on smartphones and encourages consumers to text businesses to obtain coupons, discounts or a free gift.More