Sell your advertisers with statistics 6/8/15

By Jane Nicholes
EXECUTIVE SUMMARY  

Research has proven lucrative for Jones Media.

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Share your best sales strategies for growing holiday revenue 6/10/14

EXECUTIVE SUMMARY  

What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.

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Naples Daily News' live event engages choice merchants 8/21/13

EXECUTIVE SUMMARY  

Newspaper's post-ballot cocktail reception and awards ceremony continued to engage advertisers after the ballot was over.

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Become the go-to vendor for local print products 4/24/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Local governments outsource printing. The sheriff's office, emergency management center and local schools may be ripe sources of revenue for your newspaper.

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Puzzling out new revenue 3/27/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Here's a revenue-generating idea that is simple, inexpensive and keeps readers looking at an ad for 30 minutes. People participating in SNPA's recent Publisher-to-Publisher (P2P) video conference call already know what it is.

Everyone else, pay attention.

Trevor Evans was advertising manager at The Express in Lock Haven, Penn., when he was told to come up with a way to make up for $5,000 in lost revenue, and do it quickly. The result was a 16-page special tabloid section of Word Search puzzles tied to ads. It made more than $5,000, and he sold it in two hours by making phone calls to legacy advertisers as he was driving.

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