Victoria readers sell their belongings through Bargains361 2/6/14

By Donnis Baggett (reprinted from Texas Press Messenger)
EXECUTIVE SUMMARY  

Bargains361 is like a consignment shop for readers who want to sell their items online but don't know how or have time. The newspaper handles the sale and earns a profit margin of about 35 percent.

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SNPA offers revenue and audience-growth ideas shared by members 12/9/14

EXECUTIVE SUMMARY  

The Times-Picayune's Hurricane Katrina ‘Then and Now’ project uses photography to demonstrate the city’s recovery. Read about this ... and more proven ideas ... in a collection shared by SNPA members.

More than a dozen members contributed to this collection, which formed a portion of the basis for a segment at the News Industry Summit in Charlottesville.

Order your copy from SNPA.

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Home-grown innovation 4/22/14

By Jane Nicholes
EXECUTIVE SUMMARY  

Palm Beach Sproutz mobile web-app proves to be a healthy idea!

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Sales staff more than doubles revenue goal with parent magazine 7/2/13

EXECUTIVE SUMMARY  

The initial edition of a new parent magazine published by The Index-Journal in Greenwood, S.C., brought in double the revenue that the paper was expecting! As a result, Lakelands Parent will be published at least quarterly. Initially, the plan was twice a year.

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Erie Times-News drives ad revenue using LEAP audience modeling 11/25/14

By Allie Farnsworth
EXECUTIVE SUMMARY  

For the Erie Times-News, LEAP Media Solutions' audience-based advertising revenue development program proves "data doesn't lie."

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Sell your advertisers with statistics 6/8/15

By Jane Nicholes
EXECUTIVE SUMMARY  

Research has proven lucrative for Jones Media.

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Share your best sales strategies for growing holiday revenue 6/10/14

EXECUTIVE SUMMARY  

What's your best idea for recapturing the wonder and joy of the holiday season? Share your ideas on Content That Works' Facebook page and check back often for holiday marketing ideas and sales strategies.

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Naples Daily News' live event engages choice merchants 8/21/13

EXECUTIVE SUMMARY  

Newspaper's post-ballot cocktail reception and awards ceremony continued to engage advertisers after the ballot was over.

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Become the go-to vendor for local print products 4/24/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Local governments outsource printing. The sheriff's office, emergency management center and local schools may be ripe sources of revenue for your newspaper.

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