Second Amendment sale capitalizes on passion over gun rights 6/4/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."

MORE

A smash-hit special section 4/24/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

A Veterans Day section or advertising promotion isn't an original idea, but The Sault News' circulation is 2,700. So getting 400 families to submit photos and basic information about their loved ones who served their country represents an impressive amount of reader engagement.

MORE

Pediment Publishing helps newspapers increase revenue 3/5/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

If you think producing pictorial books will be a huge burden on your production staff, you're wrong. Let Pediment Publishing show you how easy it can be to earn added revenue.

MORE

Too much leftovers 11/20/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Over the summer, the folks at The Palm Beach Post in Florida realized they had "a very large stock" of aging spadea paper that had to be used fairly quickly. Spadea paper, used for premium advertising that folds or wraps around the front section of the newspaper, eventually ages to the point that it's no good. The unused stock of paper became one half of a special package that also featured premium positioning on the paper's website.

MORE

Are you really making money on your special sections? 6/23/15

By Jane Nicholes
EXECUTIVE SUMMARY  

Break down the costs, not just the ad count. See link in this article for a sample spreadsheet developed by the paper.

MORE

Warm them up 4/17/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The Omaha World-Herald called its drive to bring in new business "Win Back Win Big," and with $480,000 in new advertising in the first quarter of 2017, the strategy was a big success.

MORE

5 tips for driving revenue and audience with Mother's Day promotions 3/24/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Bring in the big bucks this May with Mother's Day contests, deals stores and spa cards.

MORE

North Carolina paper sells ads for elementary school folders 11/13/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

When elementary school children in Wilson, N.C., go home with communications folders for their parents, so do ads from The Wilson Times.

"Our advertisers love it, because it's not very often that we can give them an opportunity for something that will last so long. We give them visibility throughout the school year," said Shana Hoover, director of sales and marketing for The Times.

The promotion is in its second school year and was presented at a recent SNPA P2P video conference. The ad space sold out in a week, generating $6,455.

MORE

Draw digital subscribers with newsletters 4/10/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The Post and Courier of Charleston, S.C., is growing revenue by monetizing newsletters. During last month's P2P video conference call, SNPA members heard how the paper has changed its focus, added or redirected staffing to oversee all newsletters and craft daily news newsletters, and changed its sales approach.

If you missed the call, here's where you can catch up on this GREAT IDEA.

MORE

Host a job fair online 10/3/13

By Jane Nicholes
EXECUTIVE SUMMARY  

There's revenue to be made with online job fairs. The last three events hosted by the Fort Worth Star-Telegram drew 41,000, 38,000 and 37,000 page views, respectively. The most profitable single event made $30,000 from 40 advertisers in 2011; the average is $15,000.

MORE