Second Amendment sale capitalizes on passion over gun rights
Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."
MOREA smash-hit special section
A Veterans Day section or advertising promotion isn't an original idea, but The Sault News' circulation is 2,700. So getting 400 families to submit photos and basic information about their loved ones who served their country represents an impressive amount of reader engagement.
MOREPediment Publishing helps newspapers increase revenue
If you think producing pictorial books will be a huge burden on your production staff, you're wrong. Let Pediment Publishing show you how easy it can be to earn added revenue.
MOREToo much leftovers
Over the summer, the folks at The Palm Beach Post in Florida realized they had "a very large stock" of aging spadea paper that had to be used fairly quickly. Spadea paper, used for premium advertising that folds or wraps around the front section of the newspaper, eventually ages to the point that it's no good. The unused stock of paper became one half of a special package that also featured premium positioning on the paper's website.
MOREAre you really making money on your special sections?
Break down the costs, not just the ad count. See link in this article for a sample spreadsheet developed by the paper.
MOREWarm them up
The Omaha World-Herald called its drive to bring in new business "Win Back Win Big," and with $480,000 in new advertising in the first quarter of 2017, the strategy was a big success.
MORE5 tips for driving revenue and audience with Mother's Day promotions
Bring in the big bucks this May with Mother's Day contests, deals stores and spa cards.
MORENorth Carolina paper sells ads for elementary school folders
When elementary school children in Wilson, N.C., go home with communications folders for their parents, so do ads from The Wilson Times.
"Our advertisers love it, because it's not very often that we can give them an opportunity for something that will last so long. We give them visibility throughout the school year," said Shana Hoover, director of sales and marketing for The Times.
The promotion is in its second school year and was presented at a recent SNPA P2P video conference. The ad space sold out in a week, generating $6,455.
MOREDraw digital subscribers with newsletters
The Post and Courier of Charleston, S.C., is growing revenue by monetizing newsletters. During last month's P2P video conference call, SNPA members heard how the paper has changed its focus, added or redirected staffing to oversee all newsletters and craft daily news newsletters, and changed its sales approach.
If you missed the call, here's where you can catch up on this GREAT IDEA.
MOREHost a job fair online
There's revenue to be made with online job fairs. The last three events hosted by the Fort Worth Star-Telegram drew 41,000, 38,000 and 37,000 page views, respectively. The most profitable single event made $30,000 from 40 advertisers in 2011; the average is $15,000.
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Warm them up
The Omaha World-Herald called its drive to bring in new business "Win Back Win Big," and with $480,000 in new advertising in the first quarter of 2017, the strategy was a big success.
MoreDraw digital subscribers with newsletters
The Post and Courier of Charleston, S.C., is growing revenue by monetizing newsletters. During last month's P2P video conference call, SNPA members heard how the paper has changed its focus, added or redirected staffing to oversee all newsletters and craft daily news newsletters, and changed its sales approach.
If you missed the call, here's where you can catch up on this GREAT IDEA.
MorePuzzling out new revenue
Here's a revenue-generating idea that is simple, inexpensive and keeps readers looking at an ad for 30 minutes. People participating in SNPA's recent Publisher-to-Publisher (P2P) video conference call already know what it is.
Everyone else, pay attention.
Trevor Evans was advertising manager at The Express in Lock Haven, Penn., when he was told to come up with a way to make up for $5,000 in lost revenue, and do it quickly. The result was a 16-page special tabloid section of Word Search puzzles tied to ads. It made more than $5,000, and he sold it in two hours by making phone calls to legacy advertisers as he was driving.
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