Break down the costs, not just the ad count. See link in this article for a sample spreadsheet developed by the paper.

The Omaha World-Herald called its drive to bring in new business "Win Back Win Big," and with $480,000 in new advertising in the first quarter of 2017, the strategy was a big success.

Bring in the big bucks this May with Mother's Day contests, deals stores and spa cards.

The Post and Courier of Charleston, S.C., is growing revenue by monetizing newsletters. During last month's P2P video conference call, SNPA members heard how the paper has changed its focus, added or redirected staffing to oversee all newsletters and craft daily news newsletters, and changed its sales approach.

If you missed the call, here's where you can catch up on this GREAT IDEA.

There's revenue to be made with online job fairs. The last three events hosted by the Fort Worth Star-Telegram drew 41,000, 38,000 and 37,000 page views, respectively. The most profitable single event made $30,000 from 40 advertisers in 2011; the average is $15,000.

Bargains361 is like a consignment shop for readers who want to sell their items online but don't know how or have time. The newspaper handles the sale and earns a profit margin of about 35 percent.

The Times-Picayune's Hurricane Katrina ‘Then and Now’ project uses photography to demonstrate the city’s recovery. Read about this ... and more proven ideas ... in a collection shared by SNPA members.

More than a dozen members contributed to this collection, which formed a portion of the basis for a segment at the News Industry Summit in Charlottesville.

Order your copy from SNPA.

Palm Beach Sproutz mobile web-app proves to be a healthy idea!

The initial edition of a new parent magazine published by The Index-Journal in Greenwood, S.C., brought in double the revenue that the paper was expecting! As a result, Lakelands Parent will be published at least quarterly. Initially, the plan was twice a year.

For the Erie Times-News, LEAP Media Solutions' audience-based advertising revenue development program proves "data doesn't lie."