Sell ads around a unique concept 7/14/14

Submitted by Pat Taylor, ad director, The Pilot, Southern Pines, N.C.
EXECUTIVE SUMMARY  

Wonder & Joy: Instead of selling ads ROI, Pat Taylor and his staff in Southern Pines, N.C., focus on selling advertising into one holiday package.

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Recipe for revenue 5/1/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Publishing a recipe card a day made nearly $1,000 a month for The Times Leader in Martins Ferry, Ohio, and readers called if it was left out. The concept was simple: Sell a 2 x 1 ad that runs along the bottom of a 2 x 5 space, and fill the rest of the space with a recipe. The size is small enough to clip and save like a recipe card, with the advertiser as the sponsor.

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Second Amendment sale capitalizes on passion over gun rights 6/4/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."

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A smash-hit special section 4/24/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

A Veterans Day section or advertising promotion isn't an original idea, but The Sault News' circulation is 2,700. So getting 400 families to submit photos and basic information about their loved ones who served their country represents an impressive amount of reader engagement.

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Pediment Publishing helps newspapers increase revenue 3/5/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

If you think producing pictorial books will be a huge burden on your production staff, you're wrong. Let Pediment Publishing show you how easy it can be to earn added revenue.

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Too much leftovers 11/20/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Over the summer, the folks at The Palm Beach Post in Florida realized they had "a very large stock" of aging spadea paper that had to be used fairly quickly. Spadea paper, used for premium advertising that folds or wraps around the front section of the newspaper, eventually ages to the point that it's no good. The unused stock of paper became one half of a special package that also featured premium positioning on the paper's website.

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Are you really making money on your special sections? 6/23/15

By Jane Nicholes
EXECUTIVE SUMMARY  

Break down the costs, not just the ad count. See link in this article for a sample spreadsheet developed by the paper.

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Warm them up 4/17/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The Omaha World-Herald called its drive to bring in new business "Win Back Win Big," and with $480,000 in new advertising in the first quarter of 2017, the strategy was a big success.

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5 tips for driving revenue and audience with Mother's Day promotions 3/24/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Bring in the big bucks this May with Mother's Day contests, deals stores and spa cards.

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North Carolina paper sells ads for elementary school folders 11/13/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

When elementary school children in Wilson, N.C., go home with communications folders for their parents, so do ads from The Wilson Times.

"Our advertisers love it, because it's not very often that we can give them an opportunity for something that will last so long. We give them visibility throughout the school year," said Shana Hoover, director of sales and marketing for The Times.

The promotion is in its second school year and was presented at a recent SNPA P2P video conference. The ad space sold out in a week, generating $6,455.

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