Puzzling out new revenue 3/27/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Here's a revenue-generating idea that is simple, inexpensive and keeps readers looking at an ad for 30 minutes. People participating in SNPA's recent Publisher-to-Publisher (P2P) video conference call already know what it is.

Everyone else, pay attention.

Trevor Evans was advertising manager at The Express in Lock Haven, Penn., when he was told to come up with a way to make up for $5,000 in lost revenue, and do it quickly. The result was a 16-page special tabloid section of Word Search puzzles tied to ads. It made more than $5,000, and he sold it in two hours by making phone calls to legacy advertisers as he was driving.

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Going after the competition 1/22/19

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The five newspapers in BH Media's Alabama Group signed up 77 new advertising accounts in about six weeks last year through an in-house sales competition called "Let's Play Takeaway."

The goal is to win new accounts away from competitors and regenerate inactive accounts. Advertising representatives compete among themselves for prizes ranging from $75 for the person bringing in the second-highest number of new accounts up to $500 for the salesperson who generates the highest amount of new revenue.

The competition is about to begin its third year.

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