Create your own reality event 12/4/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Take eight people, confine them to a pop up camper and a small outside area for a week, make up some challenges and tell them the winner gets the $10,000 camper. Watch newspaper sales soar.

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New holiday content unveiled 8/15/13

EXECUTIVE SUMMARY  

Green Shoot Media releases suite of Christmas sections.

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Out-competing the agencies 5/28/19

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

When a 5,000 circulation daily can publish a 30,000-copy, 76-page magazine, the paper is doing something right. That paper is the Enterprise-Journal in McComb, Miss.

Since 2013, the Enterprise-Journal has published the glossy magazine once a year for its county public hospital, Southwest Mississippi Regional Medical Center. It brings in more than $60,000 for the paper and tells stories that otherwise might go unreported, according to Editor Jack Ryan.

The 2019 version came out this month and honored the 50th anniversary of a hospital that draws patients from six Mississippi counties and two parishes in neighboring Louisiana.

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Reach into their (mobile) wallets 11/26/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The owner of a media company based in West Virginia is testing his own digital coupon system that is available to local businesses without the need of an app.

"The idea behind it is, well, everybody carries their phones around with them," said Brian Jarvis, president of NCWV Media in Clarksburg, W.Va., and a new board member of SNPA.

Also, Jarvis notes, no one turns off their text message function. His system inserts coupons into the mobile wallets on smartphones and encourages consumers to text businesses to obtain coupons, discounts or a free gift.

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Buy it from the newspaper 8/13/19

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Newspaper companies know how to sell subscriptions and ads, but they don't necessarily think about selling their own merchandise. Go online to The Post and Courier store in Charleston, S.C., and you'll find all sorts of items that make money.

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Bi-monthly magazine draws affluent readers 6/2/13

EXECUTIVE SUMMARY  

The Suffolk News-Herald has figured out how to make $125,000 annually with a bi-monthly community magazine.

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Tech startup is reviving revenue for newspapers ... at low or no cost 7/14/14

EXECUTIVE SUMMARY  

SNPA members are among the first to hear about a new interactive solution from Curious Marketplaces that will help them drive revenue from items being sold in their community.

Curious Marketplaces gives local newspapers the opportunity to provide residents with a cutting-edge marketplace where they can post listings and securely transact payment for buying and selling new and used items locally. Equally good for newspapers: the cost.

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Newspaper puts business cards in the hands of 20,000 people 6/2/13

EXECUTIVE SUMMARY  

After sales commissions and expenses, The Courier News makes money on the first business card placement in this directory. The second (required) placement is pure profit!

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Puzzle books disappear fast in Greeneville 6/2/13

EXECUTIVE SUMMARY  

Puzzle Book generates about $1,500 in monthly revenue.

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New- and old-style marketing in Oklahoma City 10/8/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The Oklahoman Media Co. generated hundreds of advertising leads with one new marketing initiative while creating a popular new event from its traditional emphasis on prep sports.

Since March, the company has generated 850 new leads through a LinkedIn B2B marketing system, according to Lawre Everest, creative director for Oklahoman Media. To say it has exceeded expectations is an understatement.

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