Create your own reality event 12/4/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Take eight people, confine them to a pop up camper and a small outside area for a week, make up some challenges and tell them the winner gets the $10,000 camper. Watch newspaper sales soar.

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New holiday content unveiled 8/15/13

EXECUTIVE SUMMARY  

Green Shoot Media releases suite of Christmas sections.

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Reach into their (mobile) wallets 11/26/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The owner of a media company based in West Virginia is testing his own digital coupon system that is available to local businesses without the need of an app.

"The idea behind it is, well, everybody carries their phones around with them," said Brian Jarvis, president of NCWV Media in Clarksburg, W.Va., and a new board member of SNPA.

Also, Jarvis notes, no one turns off their text message function. His system inserts coupons into the mobile wallets on smartphones and encourages consumers to text businesses to obtain coupons, discounts or a free gift.

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Bi-monthly magazine draws affluent readers 6/2/13

EXECUTIVE SUMMARY  

The Suffolk News-Herald has figured out how to make $125,000 annually with a bi-monthly community magazine.

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Tech startup is reviving revenue for newspapers ... at low or no cost 7/14/14

EXECUTIVE SUMMARY  

SNPA members are among the first to hear about a new interactive solution from Curious Marketplaces that will help them drive revenue from items being sold in their community.

Curious Marketplaces gives local newspapers the opportunity to provide residents with a cutting-edge marketplace where they can post listings and securely transact payment for buying and selling new and used items locally. Equally good for newspapers: the cost.

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Newspaper puts business cards in the hands of 20,000 people 6/2/13

EXECUTIVE SUMMARY  

After sales commissions and expenses, The Courier News makes money on the first business card placement in this directory. The second (required) placement is pure profit!

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Puzzle books disappear fast in Greeneville 6/2/13

EXECUTIVE SUMMARY  

Puzzle Book generates about $1,500 in monthly revenue.

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New- and old-style marketing in Oklahoma City 10/8/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The Oklahoman Media Co. generated hundreds of advertising leads with one new marketing initiative while creating a popular new event from its traditional emphasis on prep sports.

Since March, the company has generated 850 new leads through a LinkedIn B2B marketing system, according to Lawre Everest, creative director for Oklahoman Media. To say it has exceeded expectations is an understatement.

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Sell ads around a unique concept 7/14/14

Submitted by Pat Taylor, ad director, The Pilot, Southern Pines, N.C.
EXECUTIVE SUMMARY  

Wonder & Joy: Instead of selling ads ROI, Pat Taylor and his staff in Southern Pines, N.C., focus on selling advertising into one holiday package.

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Recipe for revenue 5/1/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Publishing a recipe card a day made nearly $1,000 a month for The Times Leader in Martins Ferry, Ohio, and readers called if it was left out. The concept was simple: Sell a 2 x 1 ad that runs along the bottom of a 2 x 5 space, and fill the rest of the space with a recipe. The size is small enough to clip and save like a recipe card, with the advertiser as the sponsor.

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