This category list will make setting up your ballot a piece of (wedding) cake.MORE
The college basketball tournament may be short, but the opportunities to score promotions revenue are immense.MORE
Madison.com's Mulligan Match-Up was so popular that the paper extended it six weeks beyond the original run time.MORE
Despite the wide availability of free content sources online, a strong market exists for paid subscription-based content. This survey of Online Publishers Association members looks at best practices for implementing and growing a digital subscription business.MORE
This resource for journalists and aid providers will provide tools, techniques and step-by-step guidelines on how to deal with user-generated content during emergencies.MORE
The Reporters Committee has launched iFOIA, an electronic information request filing and tracking system.MORE
The Dallas Morning News unveiled a new website this week that it hopes will put it in the vanguard of new media trends. Dallasnews.com will remain one Web address but offer two displays: a free version and a premium version that will have the same content but will offer other features.MORE
Nothing to do on the weekend? Not so in Newton County, where The Covington News is helping 25,000 people find fun things to do each week!MORE
Reprinted from Second Street
The Roanoke Times is hoping to double its revenue from 2012 with an integrated holiday ballot and deals story promotion.MORE
In just the first week after its launch, The Virginian-Pilot's Evening Pilot app was downloaded nearly 4,000 times and EP had more than 250,000 page views. Advertising sponsorship of the app's loading page is sold out for three months, and readers have been generating lots of positive feedback through the app's survey tools.MORE
A news consumer in Lynchburg, Va., might encounter a single advertiser in four different places during the course of a day, depending on who is participating in "Own the Day."
"Own the Day," was a special offer during the last two weeks of August at the Lynchburg News & Advance. The package included a front-page sticky note on the print edition, a desktop note, a mobile presence and an email blast.
The Lynchburg paper presented the idea at a recent P2P (Publisher-to-Publisher) SNPA video conference, but multiple papers in BH Media's Virginia Group participated, according to Lynchburg Advertising Director Kevin Smith. The idea originated with Regional Publisher Kelly Mirt, who first tried out a version of it at The Charlotte Observer.More
"Newspapers have been trying to play defense for a long time. From classifieds to inserts to our core users migrating to digital, our industry has been in protection mode," says Vince Johnson, publisher of The Item in Sumter, S.C. "Video allows us to play offense."More
GateHouse Media launched a month-long nationwide sweepstakes on Jan. 15 to promote its partnership with Houzz that will provide readers with a fully co-branded experience, including the ability to purchase products directly from the publisher's co-branded websites. Among the prize offerings are a $5,000 Houzz shopping spree, daily cash prizes and Houzz discount coupons. It's all part of GateHouse Media's strategy to create local home and real estate destination channels within newspapers' websites.More