Keys to success with video 3/20/18

EXECUTIVE SUMMARY  

"Newspapers have been trying to play defense for a long time. From classifieds to inserts to our core users migrating to digital, our industry has been in protection mode," says Vince Johnson, publisher of The Item in Sumter, S.C. "Video allows us to play offense."

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GateHouse Media launches
co-branded initiative with Houzz
1/15/18

EXECUTIVE SUMMARY  

GateHouse Media launched a month-long nationwide sweepstakes on Jan. 15 to promote its partnership with Houzz that will provide readers with a fully co-branded experience, including the ability to purchase products directly from the publisher's co-branded websites. Among the prize offerings are a $5,000 Houzz shopping spree, daily cash prizes and Houzz discount coupons. It's all part of GateHouse Media's strategy to create local home and real estate destination channels within newspapers' websites.

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Atlanta Journal-Constitution launches new political digital product 9/5/17

EXECUTIVE SUMMARY  

Politically Georgia provides subscribers a new source for statewide reporting on Georgia politics. The AJC's journalists will bring readers the most important stories of the day, with a focus on elections, health care, immigration, the economy, opinions and columnists.

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McClatchy video series featured in Facebook's Watch 8/14/17

EXECUTIVE SUMMARY  

McClatchy has announced that Titletown, TX, the real-life, inside account of an elite Texas high school football team's journey for a sixth state championship in eight years, is being featured as part of Facebook's new Watch platform.

Watch is a place where people can find Shows, a new type of video on Facebook. Users can engage with a broader community and subscribe as new episodes are released each week. Facebook continues to roll out Watch to users and Titletown, TX can be found here: www.facebook.com/titletowntx

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CrowdTangle makes for easy social content monitoring 3/20/17

By Penny Riordan, director of digital content partnerships, GateHouse Media
EXECUTIVE SUMMARY  

For digital editors and content producers looking to get a better handle on how their content is performing on social, CrowdTangle is an excellent tool.

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Want to focus on shares? Find out how readers help spread your content 8/2/16

By Penny Riordan, director of digital content partnerships, GateHouse Media
EXECUTIVE SUMMARY  

When a user shares your content, that post can reach more people and also new users who aren't already following you on social media. And as posts shared by friends and family are still favored in Facebook's algorithm, focusing on that metric can help make sure your posts will be seen.

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What does Facebook’s friends and family algorithm change mean for your site’s content? 7/25/16

By Penny Riordan, director of digital content partnerships, GateHouse Media
EXECUTIVE SUMMARY  

For anyone who has been following Facebook's news feed algorithm changes over the years, it seems like with every change announced, publishers collectively hold their breath waiting for their traffic to drop off a cliff. So far publishers have not seen a significant change in Facebook referrals, especially if they post quality content. So what exactly is quality content, and if you're managing a Facebook page, how do you combat this algorithm change to make sure your fan pages see your post?

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Rethink your digital budget with these 3 tips 7/25/16

By Lizzie Jespersen, content initiatives coordinator, GateHouse Media
EXECUTIVE SUMMARY  

It's time for newsrooms to restructure their planning processes with digital at the forefront so that news is ready for readers when – and where – they want it. Rethinking entrenched newsroom processes can be daunting, though.

Recently, GateHouse Media News & Interactive held a training to help newsroom leaders figure out where to begin. Read on for three of our favorite pieces of advice from the training, or download the whole presentation here.

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Destin's destination website 7/12/16

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Destin.com is for visitors and locals alike. And, the site's connection to the Northwest Florida Daily News puts it above all other coastal tourism-oriented websites.

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Freshen up July Fourth coverage with these interactive tools 6/21/16

By Lizzie Jespersen, content initiatives coordinator, GateHouse Media
EXECUTIVE SUMMARY  

How will your newsroom cover July Fourth festivities this year? If your answer is limited to a print event preview, photo gallery or a quick video of the local parade, I challenge you to get creative and add something new to your coverage. Here are some interactive coverage ideas to get you started.

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