Digital content subscription strategies pay off for publishers
Despite the wide availability of free content sources online, a strong market exists for paid subscription-based content. A wide range of digital content companies effectively leverage paid models as part of their overall revenue strategy.
Among the newspaper and magazine members of the Online Publishers Association, a trade organization representing digital media brands, 95 percent have a paid subscription strategy. OPA interviewed executives at member companies to examine the best practices for implementing and growing a digital subscription business.
- Read this report from Online Publishers Association.