Digital content subscription strategies pay off for publishers

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Despite the wide availability of free content sources online, a strong market exists for paid subscription-based content. A wide range of digital content companies effectively leverage paid models as part of their overall revenue strategy.

Among the newspaper and magazine members of the Online Publishers Association, a trade organization representing digital media brands, 95 percent have a paid subscription strategy. OPA interviewed executives at member companies to examine the best practices for implementing and growing a digital subscription business.

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