On Feb. 1, PF Media Technologies announced a full company rebrand as News Hub Media (NHM). The new NHM brand reflects an expanded software portfolio that addresses media client needs throughout the whole creative and production process.MORE
Deer Creek Pilot Editor and Publisher Ray Mosby talks about the ups and downs of owning and operating a weekly newspaper in a small community. Justin Sellers/The Clarion-LedgerMORE
Learn from these innovative companies at the Key Executives Mega-Conference. Register today.MORE
The Voice Media Group has announced that as part of the ongoing diversification of its portfolio it is putting the storied LA Weekly up for sale.MORE
NEWSCYCLE Solutions is expanding its mobile product portfolio to include Over-the-Top (OTT) technologies, enabling news media companies to deliver content on-demand to online audiences. The new NEWSYCLE OTT offering supports Apple TV and Roku, and the company will be adding support for Amazon Fire this April, with Google Chromecast, Samsung Smart TV's and other set-top, plug-and-play and voice-activated devices following in the first half of 2017.MORE
McClatchy has entered into separate agreements to sell and lease back real property owned by The State Media Company in Columbia, S.C., and The Sacramento Bee in Sacramento, Calif., for total gross proceeds of $67.8 million.MORE
The number of transactions involving daily newspapers in 2016 numbered 28, the highest total since 2008, according to newspaper merger-and-acquisition firm Dirks, Van Essen & Murray.MORE
Interlink is a USPS-approved circulation-focused service for community newspapers. Interlink's software-based service makes it possible for a clerk to handle a newspaper's total circulation – everything from billing a renewal to taking the last penny in postal discounts – all without being either a circulation expert or a postal wizard.MORE
With the inauguration just days away, GateHouse Media's Center for News & Design has prepared a special package guiding readers to events in coming days.
The package can run as a 6-page broadsheet section. Five pages contain a 6x3 ad position, and the sixth page is a full-page ad.MORE
Yeah, sure – Big Data. We get it, right?
We all know that the digital age is producing huge amounts of data about consumers and their behavior. And, sure, we know that anybody who's in the marketing and advertising business – like local media companies – needs to get good at it. Right?
Not that we've quite learned how to do it yet. But surely we know – don't we? – that we simply must master it to benefit both ourselves and our customers? And we're working on it, right?
Well, I am. I hope you are, too.
Why? Because somebody is going to bring Big Data to Main Street. If it's not us, Big Data will be the next big wave of disruption in our advertising and marketing business. It's guaranteed to whittle down our local media ad revenues still further.
I've blogged about the huge opportunity and threat of Big Data for local media companies four times in the last 13 months. If you're a regular Media Reset reader, you may be thinking, "What, again!?"
If you're not a regular MediaReset reader, I strongly recommend that you catch up on Big Data and its local media possibilities here.
But I can't stop there. I keep digging deeper to learn more about what Big Data can do and how we can master its potential for ourselves and our customers. And I keep learning.
For the last couple of months, I've been digging into predictive analytics – a narrower niche in the vast expanse of Big Data. It's the sharp cutting edge that is making Big Data even more powerful.MORE
With unanimous support, the board of directors of Certified Audit of Circulations is recommending a merger with the Alliance for Audited Media to help keep audit rates low, ensure easy access of independently verified data to media buyers, and enhance customer service. Pending approval by both CAC and AAM members, the merger is expected to be complete this summer.More
Tronc, Inc. has announced the launch of branded content and events agency, Studio 1847.
Studio 1847 will serve as the brand marketing division of tronc, partnering with advertisers to engage consumers in new, innovative and experiential ways.More
GateHouse Media LLC has announced a partnership with Triton Digital, the global technology and services leader to the digital audio industry. Through this partnership, GateHouse Media will utilize Triton Digital's programmatic audio advertising marketplace, a2x, as well as its market-leading SSP, Yield-Op, to monetize curated collections of audio clips and podcasts across online properties. The partnership will provide advertisers through Triton's a2x marketplace with access to GateHouse Media's 43 million unique online visitors per month.More