Yeah, sure – Big Data. We get it, right?
We all know that the digital age is producing huge amounts of data about consumers and their behavior. And, sure, we know that anybody who's in the marketing and advertising business – like local media companies – needs to get good at it. Right?
Not that we've quite learned how to do it yet. But surely we know – don't we? – that we simply must master it to benefit both ourselves and our customers? And we're working on it, right?
Well, I am. I hope you are, too.
Why? Because somebody is going to bring Big Data to Main Street. If it's not us, Big Data will be the next big wave of disruption in our advertising and marketing business. It's guaranteed to whittle down our local media ad revenues still further.
I've blogged about the huge opportunity and threat of Big Data for local media companies four times in the last 13 months. If you're a regular Media Reset reader, you may be thinking, "What, again!?"
If you're not a regular MediaReset reader, I strongly recommend that you catch up on Big Data and its local media possibilities here.
But I can't stop there. I keep digging deeper to learn more about what Big Data can do and how we can master its potential for ourselves and our customers. And I keep learning.
For the last couple of months, I've been digging into predictive analytics – a narrower niche in the vast expanse of Big Data. It's the sharp cutting edge that is making Big Data even more powerful.MORE
Editor & Publisher wants to recognize the next generation of newspaper publishing leaders: people who are young, bright, and capable of tackling whatever the changing newspaper climate throws at them. People with business acumen to lead through trying times and vision to implement bold, new strategies to move their newspapers forward.MORE
Shaw Media, operators of nearly 100 print/digital, paid/free publications in Illinois and Iowa, has joined a growing coalition of such family-owned companies as Calkins Media, Albuquerque Publishing Company, Frederick News-Post, Observer Publishing Company and Morris Publishing Group in pursuing audience growth, engagement and monetization through LEAP Media Solutions' proven data-driven approach, capping another year of record growth for LEAP.MORE
One of the benefits of the NEX GEN program for Bobby Youngs was learning more about the basics of newspaper publishing and how other newspapers operate. He said his mentor, Steve Dorsey, vice present/innovation and planning at the Austin American-Statesman, "exposed me to other aspects of the industry that I don't know if I would have gotten so quickly."
Read about his NEX GEN experience.MORE
To chronicle the unprecedented level of policy and political change that comes with the incoming Trump administration, The Associated Press is enhancing its White House reporting team. Reporters in Washington and elsewhere will provide comprehensive, cutting-edge coverage as the new administration dives into its first 100 days.MORE
McClatchy has acquired the assets and operations of The Herald-Sun in Durham, N.C., including related digital assets, from the Paducah, Kentucky-based Paxton Media Group, which has owned the publication since 2004. Terms of the deal were not disclosed.MORE
The Donald W. Reynolds Journalism Institute invites proposals from people and institutions to collaborate with it on innovative ideas and projects to improve the practice or understanding of journalism. Special consideration is being given this year to ideas and projects focused on solving problems created by filter bubbles, fake news and mistrust of the news media; however, they also invite submission of other ideas and projects that could strengthen democracy through better journalism.MORE
NJ.com reported Monday, Dec. 19, that a vote has been postponed on a bill to end the state's requirement that businesses and local governments place legal ads in newspapers and allow them to post the notices online.MORE
NEWSCYCLE Solutions announces the release of a new mobile software platform that allows media companies to produce flash briefings on Amazon Alexa-powered smart speaker devices. Flash briefings are quick overviews of news updates, breaking stories and other customizable content that Amazon Alexa can read to users.MORE
The Department of Labor has appealed the nationwide preliminary injunction that halted the planned Dec. 1 implementation date of the overtime rule. The U.S. Court of Appeals for the Fifth Circuit will hear the appeal on an expedited basis. Briefing of the issue will be complete by Jan. 31 – 11 days after the inauguration of President Donald Trump.MORE
Recently, a former newspaper carrier filed a wage claim with the North Carolina Department of Labor, claiming employee status at a daily newspaper in the state. The newspaper carrier filed with the state Department of Labor, rather than federal DOL, because the federal wage and hour law contains a complete exemption for newspaper carriers; the North Carolina wage and hour law does not.
Of course, the newspaper stated that the individual was an independent contractor, not an employee. As part of its investigation, the North Carolina Department of Labor asked the company to provide specific information, in order to determine whether there was an employer/employee relationship.More
SNPA is a member of a coalition announced Monday that is fighting proposed countervailing duties (CVD) and anti-dumping duties (AD) on imports of Canadian uncoated groundwood papers including newsprint and other papers.
The coalition – Stop Tariffs on Printers & Publishers (STOPP) – is comprised of members of the printing, publishing and paper-producing industries, which employ more than 600,000 workers.
These preliminary duties, which were assessed by the Department of Commerce in January and March, respectively, are the result of a petition filed by one company, North Pacific Paper Company (NORPAC), an outlier in the paper industry that is looking to use the U.S. government for its own financial gain. The STOPP coalition is concerned that these CVD and AD duties, which range up to 32 percent combined, will saddle U.S. printing and publishing businesses with increased costs and threaten thousands of American jobs.
"To think that one company could file a petition that would so adversely affect the entire newspaper industry is unconscionable," said SNPA Chairman Chris Reen, who is president and publisher of The Oklahoman Media Company. "The consequences of this will be devastating to an industry already under enormous financial pressure. The U.S. Department of Commerce and the U.S. International Trade Commission should heed the warnings from local publishers. There is no way to absorb these costs along the supply chain – they will lead to even more job losses and in some cases, outright news deserts."
SNPA President Patrick Dorsey said: "We are already working hard to absorb the price increases related to a tight newsprint supply environment. Implementing these unreasonable duties of up to 32 percent is inexcusable and will lead to a loss of many more jobs than they claim to save."More
Bill Burgess, Jr. and Brad Burgess have announced that they have entered into an agreement to sell the Lawton (Okla.) Constitution to Southern Newspapers, headquartered in Houston, Texas. Terms of the agreement were not disclosed.More