Research Alert: Local direct mail advertising on the rise 12/12/17

In the rush to focus on digital, you may have missed the fact that consumer usage of direct mail advertising has been on the rise. In fact, direct mail recently surpassed daily newspapers as the leading way consumers get coupons.

To learn more, Borrell Associates surveyed 1,640 local businesses that advertise via the U.S. Mail. The findings are now available from Borrell Associates.

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Lineup Systems unveils Adpoint Workflow to simplify complex advertising processes 12/5/17

Lineup Systems has introduced Adpoint Workflow to simplify complex advertising workflows for media companies selling multimedia advertising. Adpoint Workflow systemizes and maps order-to-billing business processes, reducing order processing times and increasing operational efficiencies.

Today's media companies handle complex, multimedia orders that require numerous authorizations and involve multiple team members. Manual tasks and authorization processes often delay or prevent orders from being processed. To solve this issue, Lineup Systems designed Adpoint Workflow to automate redundant, manual tasks based on pre-defined standard operating procedures, enabling media companies to quickly and accurately process orders.

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Tobacco companies begin running court-ordered ads about consequences of smoking 11/28/17

On Nov. 26, the major U.S. tobacco companies began running court-ordered newspaper and television advertisements about the deadly consequences of smoking and secondhand smoke, as well as the companies' intentional design of cigarettes to make them more addictive.

The ads are the culmination of a long-running lawsuit the U.S. Department of Justice filed against the tobacco companies in 1999. A federal court in 2006 ordered the tobacco companies to make these "corrective statements." After 11 years of appeals by the tobacco companies, a federal judge issued a final order directing them to begin running the ads in newspapers on Sunday, Nov. 26, with the television ads beginning the following day.

The defendant tobacco companies were ordered to purchase five full-page ads in the first section of the Sunday edition of the 50+ newspapers specified by the court. Each newspaper ad will contain one of the five corrective statements.

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Building a productive sales environment 10/31/17

By Cindy Durham, assistant executive director, SNPA

Newspaper companies can't take a passive approach in how they approach the hiring of salespeople. They must implement a proactive hearts-and-minds marketing campaign in order to build what Charity Huff, managing partner of Maroon Ventures, calls the A-Team.

During the SNPA-Inland Annual Meeting, Huff shared proven, successful strategies to build a productive sales environment, maintain a healthy pipeline of qualified sales professionals, and reach new customers with compelling marketing tactics.

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Monster partners with Florida's Sun Coast Media Group 10/27/17

Monster has entered into a partnership with Sun Coast Media Group, a publisher of nine local newspapers in southwestern and central Florida. The agreement enables Sun Coast newspapers to offer a wide range of recruiting solutions to better serve candidates and employers across its circulation area.

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Strategic partnership opens new doors for local newspapers 10/16/17

AdCellerant has been selected as a preferred partner solution by The Local Media Consortium, a strategic partnership of leading local media companies. AdCellerant is an ad technology and digital marketing services provider, specializing in programmatic display, mobile, tablet, video, native, email and search marketing campaigns for local media companies.

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Gamut introduces Real Delivery, a human-delivery commitment for programmatic digital advertising 10/3/17

Gamut, a solutions-based digital advertising organization from Cox Media Group, has announced the introduction of Real Delivery, a pledge that brands and agencies will not be charged for invalid display impressions, as determined by long-time digital measurement provider, Moat.

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Do you have a Sales Rep Evaluation Form that you can share? 8/15/17

An SNPA member is seeking an advertising sales rep evaluation form. Do you have one that you can share?

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With online advertising on the rise, how can newspapers find, train and keep digital sales reps? 5/16/17

Newspapers recognize the importance of digital sales, and if they want to succeed, they need to focus on recruiting these reps.

"Digitally savvy reps and digitally focused reps are more important than ever for our business model," said Brad Boggs, senior director of interactive sales for The Post and Courier in Charleston, S.C. "I think it goes without saying that upping the ante on digital sales is critically important for the future of our industry."

Read more from Editor & Publisher

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What your salespeople are afraid to tell you 4/4/17

It seems like most managers have forgotten the mentorship part of their jobs – if you listen to the voice of the sales rep. "He doesn't seem like he wants to help me out," a respondent said about his manager in SalesFuel's 2017 Voice of the Sales Rep study.

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