Borrell Associates launches bimonthy podcast
Borrell Associates has launched a bimonthly podcast discussing the latest trends in local marketing. Joining Gordon Borrell for these lively 20-minute shows is Corey Elliott, executive vice president of Local Market Intelligence. Borrell says they make a good team "because we don't always agree."
Their first episode tackles:
- Where newspapers are headed.
- Why SMB ad budgets are screwed up.
- Is podcasting be viable locally?
The show features an interview with podcasting guru Steve Goldstein of Amplifi Media that examines where the money might be in this "monster" opportunity.
This 20-minute audio show is recorded bimonthly and focuses on trends in local media, advertising and marketing in the U.S. and Canada. It touches on three or four topics, occasionally features a guest, and is seasoned with Borrell's trademark no-holes-barred analysis and wit. If you have ideas or suggestions for a future podcast, you can email them at firstname.lastname@example.org.