Turning ideas into dollars with new business models

There's no hotter topic now in the media industry than digital agencies, Greg Retsinas, digital director of Sonoma Media Investments, Santa Rosa, Calif., told attendees during the closing session of the SNPA News Industry Summit.

Retsinas joined Mark Jurkowitz, associate director of the Pew Research Center's Journalism Project, to talk about ways newspapers can turn ideas into dollars.

Their segment on the program focused on the Pew Research Center's search for new business models that ranged from sales force restructuring to rebranding the print product to Web consulting for local merchants.

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