Common Goals: How newspapers work, and don't work, for Realtors
The Realtors' world is a lot like ours. Both Realtors and newspaper executives must figure out how customers want to get their information and how to provide distinct services.
During a Tuesday afternoon session at the News Industry Summit, Cindy Jez, vice president of new homes and regional marketing for Long & Foster Real Estate, will focus on how newspapers and Realtors continue working together. She will present best practices and talk about what works and what doesn't – from the perspective of the largest privately-held real estate company in America.
"Real estate marketing is more critical than ever," Jez says. "What a tangled web we have woven with public information available for free. How do we create greater value for our clients on a local and regional basis?"
Jez has more than 30 years of experience in the real estate industry. She is a member of the Richmond Association of Realtors, where she serves on the Board of Directors. She is a past board member of the Home Building Association of Richmond.
Among the honors that she has been recognized with are:
- Silver Award Winner for Marketing Executive of the Year by the National Association of Home Builders.
- Silver Award Winner for Marketing Promotions by the National Association of Home Builders.
- Marketing Executive of the Year awarded by the Home Building Association of Richmond.
- Sales Manager of the Year awarded by the Home Building Association of Richmond.
Register for the 2014 News Industry Summit, to be held Oct. 6-8 at The Boar's Head Inn in Charlottesville, Va., by Sept. 15 to save $100 per person. Fees increase Sept. 16.
The News Industry Summit program lays out a roadmap to long-term profitability for newspapers through community journalism, showcases what advertisers want, demonstrates the importance of reviving legendary brands, celebrates the inspiration of mentoring, and advances the roles of leadership, innovation and creativity.
Keywords
News Industry Summit, Jez
