Don't underestimate the relationship your ad reps have with advertisers
AdTaxi Networks started in April 2010 as a project of The Denver Post. It has grown over the last several years and now has between 2,500 and 3,000 customers a month, according to Ben Eason, CEO of The Networked Planet and co-founder of AdTaxi Networks.
He said the trick is bringing lots of ideas together to serve your audience.
The one thing newspapers really don't have to re-tool is the relationship they have with advertisers. Advertisers want to buy from newspapers, he said.
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