Don't underestimate the relationship your ad reps have with advertisers

AdTaxi Networks started in April 2010 as a project of The Denver Post.  It has grown over the last several years and now has between 2,500 and 3,000 customers a month, according to Ben Eason, CEO of The Networked Planet and co-founder of AdTaxi Networks.

He said the trick is bringing lots of ideas together to serve your audience.

The one thing newspapers really don't have to re-tool is the relationship they have with advertisers.  Advertisers want to buy from newspapers, he said.

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