Don't underestimate the relationship your ad reps have with advertisers

AdTaxi Networks started in April 2010 as a project of The Denver Post.  It has grown over the last several years and now has between 2,500 and 3,000 customers a month, according to Ben Eason, CEO of The Networked Planet and co-founder of AdTaxi Networks.

"It's been a really nice homerun for The Denver Post and Digital First Media," he said.

Eason said the staff at AdTaxi has always had this saying: "Yes, we can!" He said the trick is bringing lots of ideas together to serve your audience.  The future, he said, requires newspapers to bring all of the assets that they have in their own portfolio of products, and then collaborate with others to also pull in solutions that they can bring to the table.

The one thing newspapers really don't have to re-tool is the relationship they have with advertisers.  Advertisers want to buy from newspapers, he said.

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