Habit Forming: What Northwestern's Medill School discovered about the real keys to sustainable digital subscriptions 9/16/19

Extensive research and data analysis by the Local News Initiative at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications identified reader habits as vital to retaining online subscribers - but they also encountered some surprises along the way. For instance, subscribers who read a lot of stories and read them more deeply were not more likely to keep their subscriptions.

On Tuesday morning at the SNPA-Inland Annual Meeting, our presenters will detail what really works to cultivate readers willing to pay for your valuable digital news content.


Register for Mega-Conference early at discounted rates 9/10/19

The Key Executives Mega-Conference will celebrate its 10th anniversary in 2020. This is THE major newspaper industry conference of the year; you can't afford to miss it!

This is your chance to network face-to-face with newspaper executives from across the country.


Retaining public notices, funding journalism and more; you can't afford to miss the Annual Meeting 9/9/19

We've packed a lot into three days: A celebration of the merger of SNPA and Inland Press Association and a jam-packed program filled with compelling topics you asked for.

Newspaper management, retaining public notice revenue, marketing, advertising sales, newsroom strategies, digital, social media, circulation and audience development topics are all on the agenda for the Annual Meeting of SNPA and Inland Press Association, Oct. 6-8 in Chicago.

Download the complete program – including speakers, times, sponsors and more

Register to attend


Registration for Mega-Conference has begun 9/3/19

Registration for the 2020 Mega-Conference has begun and this is your chance to register at discounted rates. The Feb. 17-19 conference in Fort Worth, Texas, will mark the 10th anniversary of the Mega-Conference.


What we learned from the Digital Subscriptions Lab 9/1/19

The Digital Subscriptions Lab was a six-month program at a select group of newspapers of various sizes to find a sustainable business model for the newspaper industry.

Hear what came out of this partnership between FTI Consulting, the Google News Initiative and Local Media Association during the SNPA-Inland Annual Meeting, to be held Oct. 6-8 in Chicago.

Register online


12 cheers for new revenue ideas! 8/26/19

During one of the idea-packed P2P video conference calls last year, The Roanoke Times shared a holiday promotion called "12Cheers!" It was a contest designed for restaurants to showcase their best cocktails during the holidays – along the lines of the 12 Days of Christmas.

On Sept. 26, SNPA will host a free conference call that will be completely focused on holiday sales revenue. Share one idea for a Halloween, Thanksgiving, Veterans Day, Christmas or other holiday promotion and get the complete collection of ideas at no cost. Get some great new ideas on Thursday, Sept. 26, at 2 p.m. (EDT).

Want to know a little more about the Roanoke contest or how you can sign up for this year's collection of holiday sales ideas? Click on the link below.


Hear details about antitrust safe harbor legislation at the SNPA-Inland annual meeting in Chicago 8/26/19

Danielle Coffey, the News Media Alliance's senior vice president of strategic initiatives, will explain the Journalism Competition & Preservation Act at the SNPA-Inland Annual Meeting in Chicago, and provide an update on its progress through Congress.

"This is a critical time for news publishers to invest in reporters and resources necessary for quality journalism," Coffey said. "Verifiable, fact-based reporting is essential to an informed democracy, and without a sustainable business model that underpins newsgathering, consumers will be harmed and click-bait will prevail. This is why we support an antitrust safe harbor for news publishers to collectively negotiate for a better deal with the tech platforms."

The Oct. 6-8 meeting in Chicago is the launch of the new association formed by the merger of SNPA and the Inland Press Association. Here are a dozen more reasons to attend:

Program details


Connect with newspaper executives at Annual Meeting 8/20/19

Companies that do business with newspapers are encouraged to reserve their tabletop exhibit space or other sponsorships for the SNPA-Inland Annual Meeting as soon as possible. Deadlines are approaching for listings in the printed program.


P2P Video Conference: Holiday Sales Planning 8/20/19

The 4th Quarter is right around the corner and we are heading into one of the most important and most profitable seasons of the year.

The September SNPA P2P (Publisher-to-Publisher) video conference call will help you get ahead of your holiday sales planning. Simply share a successful sales initiative, product, contest or other idea and get more proven ideas in return! We are looking for your best ideas for Halloween, Thanksgiving, Black Friday, Christmas and other 4th quarter sales plans.

This P2P session will occur on Thursday, Sept. 26, at 2 p.m. (EDT).

Learn more and register FREE


Annual Meeting:
Finding new business models and solutions in the print world

The first Annual Meeting of the new association being formed by the merger of SNPA and Inland Press Association will feature industry innovators who are finding new business models and solutions in the print (and digital) world. Join us Oct. 6-8 in Chicago!

The collective experience being shared by industry veterans, media experts and rising stars makes this a meeting that will be valuable to publishers as well as their key department heads. Take advantage of the team discount offered to newspapers that send five or more employees ... or discounted first-time rates for staff members who have never before attended an SNPA or Inland annual meeting.

Click here for a preview of several conference sessions.