Here's a taste of what you'll hear in Chicago, Oct. 6-8:
- Walter Hussman reports on the Arkansas Democrat-Gazette's bold move to convert all its subscribers to digital subscribers.
- Recruitment guru Laurie Kahn on what newspapers need to do to assemble a team of sales superstars.
- The Post and Courier reveals results from the Google News Initiative – literally days after its conclusion.
- News from Washington on the newspaper industry's fight to get a fair share of revenue from Facebook and Google.Springs.
Share your successful circulation subscriber sales and audience acquisition ideas and get more proven ideas in return!
SNPA is hosting a free video conference designed to give you actionable, proven revenue-generating ideas. The next P2P (Publisher-to-Publisher) session will occur on Thursday, Aug. 8, and be dedicated to growing subscribers.
Participating is simple. Contribute one idea and in exchange, you get the login codes and the complete package of ideas that are contributed by other newspapers.
Send an email by Aug. 2 to Greg Watson with the subject line P2P and share some information with us.MORE
When retired judge Frederic Rutberg and three other investors bought The Berkshire Eagle in western Massachusetts and three sister dailies in Vermont, he set what seemed like an audacious goal for papers that had suffered relentless cost-cutting under Digital First Media ownership.
"In 2016, new ownership announced its goal to make The Eagle the finest community newspaper in America," Rutberg wrote in a column earlier this year, "and we would do so employing a rather novel strategy: By improving the paper and its websites, we will attract more readers, which will guarantee sustainability for our staff, our readers and our community."
Three years later, the strategy is working.
The Eagle newsroom has been staffed up, with several of the 40 journalists concentrating on investigative reporting. Subscriptions are up and the community is responding to a product of local ownership focused on local news and issues.
Rutberg will tell the story of The Eagle's renaissance this October in Chicago during the first Annual Meeting after the formal merger of the Inland Press Association and SNPA.
The Eagle session fits well with the rest of the program that is coming together for the Oct. 6-8 Annual Meeting. One theme is emerging as sessions are added to the agenda: Strategies for sustainability – financially and journalistically.MORE
The new association that will be formed by the merger of SNPA and Inland Press Association is honored by the commitment of some major sponsors for its Oct. 6-8 annual meeting in Chicago.MORE
While the discussions of new business models will doubtless grab the headlines of the Joint Annual Meeting, the agenda will also offer the kind of practical, real-life information that have made conferences at both associations so valuable.MORE
View photos from the 2019 Mega-Conference on the SNPA Facebook page.MORE