Reserve your hotel room for 2017 Annual Meeting before Tuesday 7/17/17

If you have not reserved your hotel room at The Broadmoor for the Sept. 10-12 Annual Meeting sponsored by SNPA and Inland Press Association, you need to do this right away. Our room block will be released next Tuesday and rooms (if any are still available at that point) will rise in cost substantially after that point.

We have an outstanding program planned for this year's Annual Meeting. You – and your key department heads – need to be there.

Topics on the agenda will focus on brand marketing, print and digital innovation. Read this story for a list of conference topics.


Colorado Press to be co-sponsor of 2017 Annual Meeting 7/6/17

The Colorado Press Association will join the Inland Press Association and Southern Newspaper Publishers Association as a co-sponsor of the 2017 Annual Meeting, to be held September 10-12 at The Broadmoor in Colorado Springs, Colo.


What media professionals can learn from General Patton 6/27/17

By Bob Provost, Distinguished Executive In Residence, Rutgers Business School, Newark, N.J.

While cost cutting may lead to savings, it is not the path to success. Only when an organization embraces constructive change(s) by strategically investing in future growth can the organization be said to have a winning strategy.


How YouTube is partnering with publishers to grow revenue, audience 6/26/17

Uzo Ometu, a YouTube News partnerships manager, will provide strategic insights for distribution, programming and monetization on YouTube during a general session program at the SNPA-Inland Annual Meeting in September.

He will provide examples of how local news partners have extended their reach both within their markets and across the globe, as a means of achieving greater scale. He also will discuss innovative formats local news publishers are using to program their channels and develop a deeper, more engaged relationship with their audience.


Reserve your hotel room for Annual Meeting 6/20/17

Rooms in our hotel block at The Broadmoor in Colorado Springs are filling up, and probably will sell out well before the July 25 cutoff. You are encouraged to reserve your hotel room for the Joint Annual Meeting of SNPA and Inland Press Association right away. Reserve your room early by booking online or by calling (855) 634-7711. The group rate is $250.


News Media Alliance to co-sponsor Mega-Conference in February 6/19/17

The News Media Alliance will join SNPA, Inland Press Association and Local Media Association as a partner of Mega-Conference 2018, to be held February 26-28, 2018, in San Diego, Calif.


Creating and Monetizing Brand Equity 6/12/17

Is your brand equity delivering value? Or have your products and services become mere commodities in your market? Do you know how to put your brand to work in the competitive marketplace? Are you sure you even know your brand?

During the Sunday afternoon general session at the 2017 SNPA-Inland Annual Convention, Bob Provost will draw on 25 years of media marketing leadership (Hearst Newspapers, Advance Publications) as well as over a decade as a college lecturer (Siena Business School, Rutgers Business School) to illustrate how a brand at work drives success through consumer preference, revenue streams and brand extensions.

This presentation at The Broadmoor will feature media-specific examples from around the world and media panelists who will share their firsthand experience.

Click here to read more about this session, as well as full details about registration, hotel rooms, additional program sessions, and exhibit/sponsorship opportunities. Hotel rooms need to be reserved now, before our room block sells out.


Roundtable discussions set for daily and weekly editors in S.C. 6/6/17

Daily executive, managing and other senior editors are invited to attend South Carolina Press Association's annual Daily Editors Roundtable on Friday, July 28, at SCPA Offices in Columbia. A Roundtable for Weekly Editors will be held Thursday, Aug. 3. These programs, co-sponsored by SNPA, are a great time to meet with your peers to discuss what is working and not working in your market.


How to build and maintain your sales team 5/22/17

Want to create and retain a robust and successful sales team? You'll find answers at the 2017 SNPA-Inland Annual Convention at The Broadmoor, Sept. 10-12.

Charity Huff, who has worked with thousands of sales professionals in local media, will present successful strategies to build a productive sales environment, maintain a healthy pipeline of qualified sales professionals, and reach new customers with compelling marketing tactics designed to make them loyal customers to your newspaper brand.

Huff, managing partner at Maroon Ventures, will critique current advertising and marketing trends, and outline ways that skilled managers can achieve a competitive edge over their many local competitors.


Exhibit space at Annual Meeting is disappearing fast 5/16/17

Half of the exhibit spaces at the combined Annual Meeting of SNPA and Inland Press Association are already reserved. SNPA members who want to reserve space are encouraged to make their plans as soon as possible.