Here's what six participants will take away from this conference.More
Newspapers aren't the only businesses struggling to adapt to the Internet. Many advertisers, especially local small businesses, know they need to reach their customers online but don't know how.
If newspapers don't step up to help their advertisers, someone else will.MORE
(Photo by Sara Greer)
Publishers need to follow their readers to mobile if they want to preserve their newspaper's voice in the community.
That was part of the message on Monday during the first day of the May 18-20 conference, "From Disruption to Transformation: New Strategies for Prosperity in a Digital Age," a collaboration of SNPA's Traveling Campus and the University of North Carolina's School of Journalism and Mass Communication.
Multiple presenters echoed the same theme, that the industry has seen a watershed moment toward mobile. Monday's presentations focused on the recent changes in the behavior of readers. Tuesday will focus on how to make money in this new environment.MORE
OVER TWO DAYS IN ATLANTA, this conference brings together the leading innovators and practitioners in digital media today.
You will leave this conference with strategies and tactics to immediately generate meaningful revenue, deepen audience engagement and broaden your social impact.MORE
SNPA is planning a series of "off-the-record" forums later this spring for top-level newspaper executives.
These programs are designed to facilitate open and candid conversation about what is working and what is not working within the newspaper industry, and to allow publishers and group owners to compare operational benchmarks with executives from other companies like theirs.
To be included in these forums, contact Edward VanHorn in the SNPA office.MORE