Automotive advertising in the digital age 9/22/14

Digital disruption poses challenges for both auto dealers and newspapers. A Tuesday morning session at SNPA's News Industry Summit will feature advertising representatives from three auto dealer groups – a privately-held dealership, a large publicly-held company, and a national agency that represents auto manufacturers. This panel will talk about the way consumers buy cars, how dealers market automobiles, the competition for automobile advertising, and they will answer your questions.


Sabato's crystal ball 9/22/14

Political analyst Larry Sabato, the "most quoted college professor in the land," will talk about politics, journalism and the engagement of citizens in the political process during a group lunch on Tuesday at SNPA's News Industry Summit. MORE

Exploring the Southern past through Southern papers 9/16/14

During the Tuesday afternoon session at SNPA's News Industry Summit, Dr. Edward Ayers, president of the University of Richmond, will take SNPA members on a road trip through Southern history, with lessons that every executive who lives or operates in the South should understand. This masterful storyteller and historian will show how newspapers connect the past, present and future of the South.

"As a historian of the American South, I've found the newspapers of the region my best guide to what people were thinking, saying and doing through the South's tumultuous history," Ayers said. "The work of historians, like the work of newspapers today, is being transformed by the digital revolution, unlocking the millions of words about the past that have been filed away on microfilm. New ways of finding broad patterns and telling details in the papers of the past offer exciting opportunities for historians and for newspapers that want to deepen their connection to their communities today."

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What's better than a tradeshow? 9/9/14

Only three spots are left in Charlottesville for companies that want face-to-face contact with newspaper industry decision makers at the 2014 SNPA News Industry Summit. SNPA is inviting 14 sponsors to meet with key industry leaders – who represent hundreds of newspapers – at a lunch on Monday, Oct. 6, to talk about their services. Companies whose presentations create a buzz with this group will be invited to speak to the entire audience of publishers at the Wednesday morning Town Hall. At SNPA, sharing news and information about your company and its services isn't about standing behind an exhibit space in the hallway! Add your company to our list of major sponsors (Silver Level and higher). MORE

Common Goals: How newspapers work, and don't work, for Realtors 9/2/14

The Realtors' world is a lot like ours. Both Realtors and newspaper executives must figure out how customers want to get their information and how to provide distinct services. During a Tuesday afternoon session at the News Industry Summit, Cindy Jez, vice president of new homes and regional marketing for Long & Foster Real Estate, will focus on how newspapers and Realtors continue working together. She will present best practices and talk about what works and what doesn't – from the perspective of the largest privately-held real estate company in America. "Real estate marketing is more critical than ever," Jez says. "What a tangled web we have woven with public information available for free. How do we create greater value for our clients on a local and regional basis?" Register for the 2014 News Industry Summit, to be held Oct. 6-8 at The Boar's Head Inn in Charlottesville, Va., by Sept. 15 to save $100 per person. Fees increase Sept. 16. MORE

Register today before conference fees go up for News Industry Summit 9/1/14

Sept. 15 is the last chance to take advantage of the discounts on registration rates at the 2014 News Industry Summit. Register now to save $100 per person. MORE

SNPA is co-sponsor of MACMA's Fall Idea-Sharing Symposium 8/19/14

Join other audience development and circulation professionals from your area for a one-day idea sharing symposium. You won't want to miss this great opportunity to share your successes and find solutions to your challenges. MORE

Exciting changes at the 2015 Mega-Conference 8/1/14

The three associations that produce the Key Executives Mega-Conference have developed plans to enrich the attendee experience at the 2015 event, to be held Feb. 23-25 in Atlanta. The conference has grown dramatically in just four years. The 2104 conference in Las Vegas drew more 700 participants. MORE

Top revenue and audience growth ideas to be shared 7/14/14

At SNPA's News Industry Summit, we'll be highlighting great ideas for increasing revenue, reducing costs and growing audience – in print or online. Share your best idea this week to obtain a free copy of the entire collection. MORE

If you typically don't attend the SNPA News Industry Summit, here are great reasons why you should 8/18/14

Oct. 6-8 at The Boar's Head Inn, Charlottesville, Va. If you haven't attended the SNPA News Industry Summit, this is the year to reconsider. There is even a discounted rate of $450 for first-time attendees. The News Industry Summit offers an extraordinary opportunity to solve problems, hear ideas that will help you grow your business, and meet new people who share your thoughts and interests – in a congenial setting that is unique to SNPA. MORE
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