The StarNews of Wilmington, N.C., earned $27,000 in revenue with the 10th anniversary Blueberry Festival Magazine. Learn what was key to the success.MORE
A one-week hybrid sales blitz (print + online ads) greatly exceeded this small 7,000-circulation paper's sales goals, bringing in revenue of more than $100,000.MORE
Second-place honors in SNPA's Best Revenue Contest go to The Times-Dispatch in Richmond for its cause-marketing sections, which are generating goodwill in the community and added revenue for the paper.
The success of the paper's program is largely due to the relationships the staff has built with decision-makers at organizations throughout the community.MORE
A mobile app listing people who have recently been booked into the Palm Beach County Jail has earned The Palm Beach Post first-place honors in SNPA's Best Revenue Contest.
The app is sponsored by a local car dealer that wanted the paper to help it increase traffic to its website.
Since the app was launched in July, the Booking Blotter App has increased website traffic on the Earl Stewart Toyota website by 25 percent. And, the paper has generated revenue of $60,000 through this annual sponsorship.MORE
There's revenue to be made with online job fairs. The last three events hosted by the Fort Worth Star-Telegram drew 41,000, 38,000 and 37,000 page views, respectively. The most profitable single event made $30,000 from 40 advertisers in 2011; the average is $15,000.MORE
Newspaper's post-ballot cocktail reception and awards ceremony continued to engage advertisers after the ballot was over.MORE
Green Shoot Media releases suite of Christmas sections.MORE
The initial edition of a new parent magazine published by The Index-Journal in Greenwood, S.C., brought in double the revenue that the paper was expecting! As a result, Lakelands Parent will be published at least quarterly. Initially, the plan was twice a year.MORE
Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."MORE
Publishing a recipe card a day made nearly $1,000 a month for The Times Leader in Martins Ferry, Ohio, and readers called if it was left out. The concept was simple: Sell a 2 x 1 ad that runs along the bottom of a 2 x 5 space, and fill the rest of the space with a recipe. The size is small enough to clip and save like a recipe card, with the advertiser as the sponsor.More
A Veterans Day section or advertising promotion isn't an original idea, but The Sault News' circulation is 2,700. So getting 400 families to submit photos and basic information about their loved ones who served their country represents an impressive amount of reader engagement.More