Blueberry Festival Magazine 12/19/13

EXECUTIVE SUMMARY  

The StarNews of Wilmington, N.C., earned $27,000 in revenue with the 10th anniversary Blueberry Festival Magazine. Learn what was key to the success.

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Hybrid Advertising (online and print) 12/12/13

EXECUTIVE SUMMARY  

A one-week hybrid sales blitz (print + online ads) greatly exceeded this small 7,000-circulation paper's sales goals, bringing in revenue of more than $100,000.

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Cause-marketing sections earn goodwill and $85,000 in Richmond 12/5/13

EXECUTIVE SUMMARY  

Second-place honors in SNPA's Best Revenue Contest go to The Times-Dispatch in Richmond for its cause-marketing sections, which are generating goodwill in the community and added revenue for the paper.

The success of the paper's program is largely due to the relationships the staff has built with decision-makers at organizations throughout the community.

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Booking Blotter App places first in Best Revenue Contest 11/21/13

EXECUTIVE SUMMARY  

A mobile app listing people who have recently been booked into the Palm Beach County Jail has earned The Palm Beach Post first-place honors in SNPA's Best Revenue Contest.

The app is sponsored by a local car dealer that wanted the paper to help it increase traffic to its website.

Since the app was launched in July, the Booking Blotter App has increased website traffic on the Earl Stewart Toyota website by 25 percent. And, the paper has generated revenue of $60,000 through this annual sponsorship.

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Host a job fair online 10/3/13

By Jane Nicholes
EXECUTIVE SUMMARY  

There's revenue to be made with online job fairs. The last three events hosted by the Fort Worth Star-Telegram drew 41,000, 38,000 and 37,000 page views, respectively. The most profitable single event made $30,000 from 40 advertisers in 2011; the average is $15,000.

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Naples Daily News' live event engages choice merchants 8/21/13

EXECUTIVE SUMMARY  

Newspaper's post-ballot cocktail reception and awards ceremony continued to engage advertisers after the ballot was over.

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New holiday content unveiled 8/15/13

EXECUTIVE SUMMARY  

Green Shoot Media releases suite of Christmas sections.

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Sales staff more than doubles revenue goal with parent magazine 7/2/13

EXECUTIVE SUMMARY  

The initial edition of a new parent magazine published by The Index-Journal in Greenwood, S.C., brought in double the revenue that the paper was expecting! As a result, Lakelands Parent will be published at least quarterly. Initially, the plan was twice a year.

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Second Amendment sale capitalizes on passion over gun rights 6/4/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Sometimes, an unconventional offer makes the sale. In Scottsboro, Ala., it was "buy a car, get a gun."

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Bi-monthly magazine draws affluent readers 6/2/13

EXECUTIVE SUMMARY  

The Suffolk News-Herald has figured out how to make $125,000 annually with a bi-monthly community magazine.

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