A home page designed by algorithm
The Swedish newspaper Svenska Dagbladet developed an algorithm guided partially by editors and partially by reader preferences that delivers a personalized home page for each website visitor. Editor-in-Chief Fredric Karén credits the technology with a significant boost in online traffic and digital subscriptions.
Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.
No comments on this item Please log in to comment by clicking here