By Matt Dulin, director of community outreach, Columbia Missourian
Lessons learned include planning ahead, early promotion and keeping batteries charged.MORE
This emerging technology will allow newspapers to cover more local meetings and events – even local sports – with better than acceptable video and audio quality at a much lower cost.MORE
"People are the life, the driving force of every community," says Rick Kennedy, regional editor of The Hope (Ark.) Star. The paper highlighted 20 individuals who are moving their community forward and making improvements in the lives of others in a special "20 under 50" section published Saturday, June 3.
Hope Star readers were asked to participate by nominating people under the age of 50 who are making big contributions in Hempstead County.
Click the link below to view the special section.MORE
This free, easy-to-use tool was built for newsrooms and freelancers to begin addressing the challenges of newsletter curation. As it stands, newsrooms no longer have the time nor the resources to maintain unfocused newsletter programs that don’t achieve their goals. Opt In is an online tool that gives news organizations, freelancers and regular people the ability to build an e-newsletter strategy from scratch, or create a plan to improve upon an existing one.MORE
When it comes to newsletters, the meat of your product should be the content of the email. However, after launching a brand-new letter or reviving an old one, it's critical that newsrooms make a concentrated push for sign-ups. Many newsrooms use ads in house and on other websites, or opt for an embedded sign-up box in the body of an article or on their landing page. But some are still using the good old pop-up form.
But there's a catch: The pop-up form can be tricky. Sites can be dinged by Google for interrupting or obscuring the reader's experience. So why bother? At nearly 2 percent, the conversion rate for pop-ups is remarkably high, and while using them may interrupt usability, gaining immediate access to a reader's inbox is a powerful tool for newsrooms.
Pop-up forms get a bad rap, but for those sites that are willing to take the risk by using ads to garner subscribers, they make it worth their while.
We've listed five of our favorite, most eye-catching pop-up forms from across the web. Not only are these forms interesting, they actually convince us to sign up for a newsletter we otherwise may have overlooked.MORE
The Times-Picayune and The New York Times have begun a partnership that will explore the causes and potentially catastrophic effects of coastal erosion and sea level rise along the Louisiana coast.MORE
Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise. Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, will soon be releasing a new, free tool for newsrooms and newsletter curators to begin addressing this challenge.MORE
Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them?MORE
Read the key findings, go deep on which strategies worked and search a database of almost 500 Facebook posts at TrustingNews.org.MORE
By Tim Schmitt, project manager, GateHouse Media
You're the editor of a small-town paper in a community covered by sprouting corn fields, or majestically wrapped in wind-blown wheat. You know agriculture plays an important part in shaping the economics of your region, but how do you get at the heart of it? Here are some tips.MORE
Throughout this year, journalists at The News & Observer (Raleigh, N.C.) and The Herald-Sun (Durham, N.C.) will examine the concept of safety and security in the Triangle and throughout North Carolina by looking beyond the traditional lens of crime. The papers are inviting readers to be part of this process.
In launching the project, the papers asked readers: "What keeps you up at night? We're listening, and we'll use your comments and input to report on real risks, hold leaders and politicians accountable – and explore how we can become our own best watchdogs."More
The Austin American-Statesman has launched its new streaming radio station, Austin360 Radio, available at austin360radio.com. Well-known Austin radio personality JB Hager will headline the new station with his daily show, Monday-Friday, 3-7 p.m.More
When The Greeneville Sun published its "Around the Clock" special section last year, it not only made money but readers and advertisers asked for more. The paper obliged.
General Manager John Cash describes the section as featuring "ordinary people doing everyday things." That's all it is: photos of people taken over the course of a day. Only now it's a quarterly special section called "Around the Town."
"I think what people really liked is these are people who would never get their picture in the paper, probably," Cash said. "These are just every day, normal folks, doing whatever they do at work and during all hours of the day and night."More