Should I buy long-term care insurance? 7/14/15

Developed by Broadridge, and made available to SNPA members by Erik Lawser of Raymond James & Associates, Inc.

The longer you live, the greater the chances you'll need some form of long-term care. If you're concerned about protecting your assets and maintaining your financial independence in your later years, long-term care insurance (LTCI) may be for you.

MORE

What are the major health-care reform changes that are affecting employers? 7/7/15

Developed by Broadridge, and made available to SNPA members by Erik Lawser of Raymond James & Associates, Inc.

The 2010 Patient Protection and Affordable Care Act (ACA) includes provisions that directly affect employers and business owners. The following is a brief overview of some of the ACA provisions that employers should be aware of.

MORE

In setting major financial goals, what questions should I ask? 6/8/15

Developed by Broadridge, and made available to SNPA members by Erik Lawser of Raymond James & Associates, Inc.

Before you actually invest your money, you should spend some time considering and setting your personal financial goals. For example, do you hope to be able to retire, either soon or eventually? Would you like to start your own business? Do you need to pay for your children's college education? Would you like to buy or build a new house? Are you planning a large purchase in the near future?

MORE

What are some tips for staying on track with my retirement investments? 5/4/15

Developed by Broadridge, and made available to SNPA members by Erik Lawser of Raymond James & Associates, Inc.

Investing for your retirement isn't about getting rich quick. More often, it's about having a game plan that you can live with over a long time. You wouldn't expect to be able to play the piano without learning the basics and practicing. Investing for your retirement over the long term also takes a little knowledge and discipline. Though there can be no guarantee that any investment strategy will be successful and all investing involves risk, including the possible loss of principal, there are ways to help yourself build your retirement nest egg.

MORE

What's your exit strategy? 3/24/15

By Lewis Floyd, senior associate, W.B. Grimes & Company

There are several steps publishers can take to potentially increase the value of their publication in a sale. Putting these into action over a 3-5 year period should set the stage for a smooth and rewarding transaction.

MORE

What are some healthy characteristics of newspaper boards? 1/27/15

By Gary Greene, reprinted from the Cribb, Greene Report

Cribb, Greene & Associates has advised a number of family media companies during these unsettled times. By slicing across all of the boards, what are some of the healthy characteristics that we have observed that are the most effective for family owned companies in today's transitioning media environment?

MORE

NIE question posted by North Carolina newspaper 12/31/69

An SNPA member newspaper wants to revive its NIE program and is looking for curriculum that will be helpful to North Carolina teachers.

What resources do teachers find most helpful?

What materials are available that you would recommend?

Post your recommendations in the COMMENTS section of this article or email Cindy Durham in the SNPA office: cindy@snpa.org.

MORE

What are the benefits of outsourcing newspaper ad specs design work? 12/31/69

By Mervin Jadhav, founder and creative director of BrandPlatter

The outsourcing of newspaper ad design to offshore companies has witnessed significant growth in recent times. Apart from cost benefits, there are several other reasons as to why outsourcing of newspaper ad design has emerged as a pragmatic idea, with enough proof to create a win-win for all stakeholders.

MORE

What's the key to boosting newspaper profitability? 12/9/14

By Matt Lindsay, president of Mather Economics

The key is to unlock the meaning behind the data so that strategies that generate revenue, lower costs, improve customer retention and enhance operational performance can be developed and implemented. Here's a way to meet that challenge inexpensively and efficiently.

MORE

Is your audience strategy informed by the right metrics? 11/3/14

By Tom Ratkovich, managing partner, Leap Media Solutions

This is the subject of much discussion and debate, but one dimension of strategy that is universal is time. A true strategy cannot achieve ambitious objectives in the short-term. A strategy is essentially a plan to bring about a desired future and, therefore, requires a long-term, sustained focus.

So why do so many audience marketers look at a short-term metric like cost per order (CPO) to determine whether or not their audience strategy is working?

MORE
You must be logged in to ask a question.
© 2015 Southern Newspaper Publishers Association | Membership | Privacy policy | Contact us | About us | Powered by Creative Circle Media Solutions