RJI Futures Lab update #139

Theme weeks and mobile revenue streams

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Part 1: Theme weeks at BuzzFeed and Motherboard

Online news outlets are embracing the concept of "theme weeks," focusing large amounts of their regular coverage on single topics. We find out how BuzzFeed and Vice Media's Motherboard engaged their audiences by coordinating text, video, social media and visual content around a specific theme.

Part 2: Mobile revenue

Although no one seems to have solved the challenge completely, Rasmus Kleis Nielsen, director of research at the Reuters Institute at the University of Oxford, walks us through some of the approaches news organizations have taken to make money from their mobile efforts. 

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Too busy to watch it now? Keep up with journalism innovation on the go with the Futures Lab iPad app. Futures Lab video updates appear weekly with reports on the latest in innovation and entrepreneurship for the newsroom leaders of today and tomorrow.

Futures Lab, mobile

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