Theme weeks and mobile revenue streams
Part 1: Theme weeks at BuzzFeed and Motherboard
Online news outlets are embracing the concept of "theme weeks," focusing large amounts of their regular coverage on single topics. We find out how BuzzFeed and Vice Media's Motherboard engaged their audiences by coordinating text, video, social media and visual content around a specific theme.
Part 2: Mobile revenue
Although no one seems to have solved the challenge completely, Rasmus Kleis Nielsen, director of research at the Reuters Institute at the University of Oxford, walks us through some of the approaches news organizations have taken to make money from their mobile efforts.
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