RJI Futures Lab update #145

SXSW 2016 and VR analytics

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Part 1: SXSW recap

Virtual reality was by far the most prominent technology on display at this year's South by Southwest Interactive conference in Austin, Texas. We recap some highlights.

Part 2: VR analytics

As news organizations, marketers, filmmakers and others quickly embrace the production of 360-degree video, multiple companies are working to gather more robust analytics that document what users actually see within the content. Benjamin Durham, founder and CEO of Thrillbox, explains the types of data his startup is working to provide.

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