Scenario Planning: The kind of thinking that can change your future
Newspaper companies aren’t the only ones that need to figure out how to replace declining revenues. Even giants like Procter & Gamble always have products in decline and products that need to be replaced.
So how does P&G plan to replace lost revenue – and how can newspaper companies do the same? And when they do, where can they get the money needed to bring on new sources of revenue?
Steve Gray will explain the P&G model and offer a pragmatic strategy by which your company could fund its own needed new revenue initiatives. Don't miss this session at the News Industry Summit, set for Sept. 14-16 in Sarasota.
Gray is vice president of strategy and innovation with Morris Communications in Augusta, Ga., where he has worked since 2009. He began his career at his family's newspaper in Monroe, Mich., where he became the third-generation editor and publisher. From 1997 to 2005, he was managing publisher of The Christian Science Monitor, then led Newspaper Next, a three-year innovation project of the American Press Institute.
This year's News Industry Summit will include 24 sessions offering content for all audiences – with general sessions and breakout sessions that simultaneously target dailies, weeklies and editors. You choose the programs that fit your specific interests.
Register now to take advantage of early registration fees and special rates for first-time attendees and weekly newspapers. All of these deals end on July 31.
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