Reader's Corner

Who works best in a revenue development role? Here's what these local news organizations have found


Folks, it happened: The key to sustainable local news has been discovered. And it involves making money.

Spoiler alert: It's all about making money, and that takes having people whose job descriptions are specifically devoted to that task – along with tying the money-generating to the journalistic mission. And okay, maybe they haven't found the key: "No organization we spoke to claimed to have found the solution to revenue generation, but each had useful lessons for other civic news organizations at different levels of maturity."

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