Picking the right analytics tool

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Choosing the right web analytic tools for your business can be tricky.

Tom Demers, co-founder and managing partner of Measured SEM, a search engine marketing consulting firm, says it is important to determine the answer these three questions:

  • Why do I need a different/new tool?
  • What sort of data do I need this tool to give me?
  • What actions will be driven by that data? How, specifically, will I use the data to inform decisions and activities?

A comparison of 26 analytic tools can be found in this Google Doc.

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