Osteen Publishing launches digital agency


Osteen Publishing Company (Sumter, S.C.) has created the new Iris Digital Agency to help local businesses reinvigorate their digital strategy and meet the growing needs in the tri-county area that the newspaper serves.  The agency is helping local merchants leverage their digital products to improve their presence through their website and social media.

Jack Osteen, editor and publisher of The Sumter Item, owned by Osteen Publishing, said that while the newspaper continues to serve as a strong marketing tool for local businesses and services, the newspaper wants to expand its services by serving as a one-stop shop for all its customers' marketing needs.

"We've always been very focused on producing results for our clients," he said. "The launch of Iris Digital ensures we'll be able to extend that tradition with a full suite of digital products that current and future clients really need."

Osteen Publishing has selected Guarantee Digital to provide support and help kick off the new agency. Guarantee Digital partners with many publishers in the Southeast and throughout the U.S. by working closely with digital specialists in each local market. Guarantee Digital (part of SNPA's Strategic Partner program) partnered with Osteen Publishing to present three recent seminars for area businesses.

During the educational seminars, merchants learned the latest consumer trends and best practices in digital media that a variety of businesses are using to grow their businesses. All participants received a free digital audit and reputation report about their business.

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