It's time to debunk the myths about newspapers!
The Newspaper Association Managers (NAM), an organization of U.S. and Canadian Press Association Managers, has decided it's time to debunk the myths surrounding newspaper readership.
Beginning Oct. 6 and continuing into next year, newspapers across the country will run ads that present the facts. The ads take a light-hearted approach to the issue by featuring a fun piece of trivia about each state, and comparing that to the state's newspaper readership.
Readers will be able to easily see the reach of newspapers in a way that is relevant to their state.
"It is time to present the real facts about newspaper readership. Newspapers have a bond with their audience in ways like no other medium, and they continue to connect advertisers with their customers every day of the week," said Dean Ridings, president of the Florida Press Association and the NAM director who is coordinating the campaign.
"In fact, 131 million Americans read a newspaper in the past week (Scarborough Research 2013 R1) – far more than you would expect given the headlines that so often focus on the bad news affecting newspapers."
Newspapers: Download state specific ads below. There is also a Generic State Ad available if your state is not listed below.